From $100K to $400K/month in revenue by working with J7 Media

Ontario Telescope & Accessories

Study Case

Ontario Telescope & Accessories is an Ontario-based business that specializes, as its name suggests, in the sale of telescopes and related accessories. 

In January 2019, Ontario Telescope got in touch with J7 Media in the goal of increasing the revenues that could be attributed to Facebook.

However, it’s only really since 2020 that the results have experienced significant growth, going from $100K to $400K in just over a year. Here's how the J7 Media team achieved these results. 
 

Our Initial Assessment
  • No “Evergreen” campaign on cold traffic.
  • Untapped potential when it comes to email marketing (lead magnet campaign).
  • Monthly promotions are always successful.
Our Objectives
  • Increase the client's advertising budget on the platform to $1,000 per day.
  • Find a winning advertising strategy for cold traffic.
  • Maintain a ROAS above 5.
Our Strategy
  • Keep running monthly flash sales.
  • Creating Evergreen conversion campaigns targeting cold audiences.
  • Putting greater emphasis on Lead Magnet campaigns to improve the Email Marketing component.
Results
$100K - $400K

MONTHLY SALES

Monthly revenue growth over the past 6 months.

781%

ROAS

Since the start of 2020, the business has maintained a ROAS of 7.81.

10X

FACEBOOK ADVERTISING INVESTMENT

In the last 6 months, the client has increased its advertising budget from $2,000 to $20,000/month.