06 How to have a successful Black Friday 2020 with Facebook (concrete example) Antoine Dalmas Facebook ads guide

For Black Friday, which is the period most conducive to generating maximum sales for online businesses, our client Coco Village wanted to double its usual Facebook budget from $50,000 / month to $100,000 / month. The goal was to generate, with this amount, a minimum of half a million sales during this auspicious time of year.

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13 6 facebook retargeting strategies to boost your revenues x40 Antoine Dalmas Facebook ads guide

Did you know that the average time spent on Facebook per day is 40 minutes (28 minutes for Instagram)? That gives your ads a big window of opportunity, especially for Facebook Ads retargeting.

As a reminder, retargeting consists of targeting people who have previously visited/interacted/converted with your website (or your social media accounts) without having taken a crucial step (e.g.: making a purchase).

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21 3 New Indicators for Your Facebook Ads Antoine Dalmas Facebook ads guide

2019 is a year of change for Facebook, notably when it comes to metrics available on its Ads Manager. On March 12, the platform announced an interesting update for advertisers: its Relevance Score would disappear in favor of 3 new metrics.

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05 5 Steps to Facebook Laser Targeting Antoine Dalmas Facebook ads guide

We've discussed the funnel, the lead magnet, videos, and copywriting for your ads, but we have yet to talk about Facebook targeting. Without further ado, I will rectify this situation and address the topic in this blog post. 

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07 7 Frequently Asked Questions About Facebook Advertising Antoine Dalmas Facebook ads guide

As a Facebook agency, we're often asked about best practices during our Lives, client meetings or consultations.

Seeing that the same questions kept coming up, I decided to gather them together in this article and spare you the stress and confusion!

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