Episode 33

Opening up new locations is always a major challenge for brick-and-mortar businesses. You have to find the right people, the right location and most importantly, enough time to be able to complete the project while keeping the existing location operational.

Now, if opening a new location seems complex, imagine opening up 28! 

My guest today, Philippe-Antoine Defoy, largest franchisee of major supplements retailer Popeye's, will explain how he has gone about expanding his footprint in Quebec and the maritimes over the past 10 years. As of June 18, 2020, he is the owner a high-performing online store as well as 28 high-growth retail locations.

As you'll see during the interview, Philippe-Antoine even managed to open 1 new location a month during the year 2013! That's what I call hypergrowth.

Without further ado, my discussion with Philippe-Antoine Defoy.

This podcast is only available in french.

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