Episode 4

In this episode, I touch on the most anticipated time of the year for most brands... Black Friday.
I’ve invited my colleague Nathaniel Létourneau Ross, account manager at J7 Media, to discuss this with us. Nathaniel and his team managed over $300,000 in Facebook ads during Black Friday alone. He shares with us the 4-step strategy that allowed him to generate $678,000 in sales with a budget of just $100,000! 
In this episode, we will cover the first 2 steps, namely:
1 - Setting revenue targets... and understanding why advertising costs tend to double at this time of the year 
2 - Media analysis of past advertising efforts

We hope you enjoy this episode!
A J7 Media Podcast


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