Episode 21

Building a brand and creating a community around it can be the difference between a business that lasts through the years and one that fades into oblivion. Today's guest, Phil Kyprianou, is living proof of this.
Phil, who is the founder of Gothrider, was able to pivot his business by introducing a new product line to his already very engaged community.

Throughout this episode, you will learn about the different techniques that Phil has been able to put in place over the years to build an engaged community. Facebook pages, quizzes, groups, contests; in short, today's podcast is full of tactics to implement!

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