{"id":10979,"date":"2025-10-08T13:35:38","date_gmt":"2025-10-08T17:35:38","guid":{"rendered":"https:\/\/j7.tactikdev.com\/etudes_cas\/reno-quotes\/"},"modified":"2026-10-30T09:52:52","modified_gmt":"2026-10-30T13:52:52","slug":"reno-quotes","status":"publish","type":"etudes_cas","link":"https:\/\/www.j7media.com\/en\/etudes-de-cas\/reno-quotes\/","title":{"rendered":"Reno Quotes"},"content":{"rendered":"","protected":false},"featured_media":15291,"template":"","class_list":["post-10979","etudes_cas","type-etudes_cas","status-publish","has-post-thumbnail","hentry"],"acf":{"entete_fichier_video":"","sous_titre":"Scaling from $200,000 to $920,000+\/Year on Facebook Ads","entete_titre":"Reno Quotes","entete_contenu":"<p class=\"p1\"><span class=\"s1\">RenoQuotes is a platform that allows homeowners to receive three free quotes for a wide range of home improvement projects\u2014from complete kitchen renovations to new roofs and exterior landscaping.<\/span><\/p>","client":"RenoQuotes","siege_social":"Canada","objectifs":"<p class=\"p1\"><span class=\"s1\">RenoQuotes has partnered with J7 Media for several years to scale their qualified lead volume through Facebook Ads.<\/span><\/p>","defis":"<p class=\"p1\"><span class=\"s1\">As with any lead-generation business, our core challenge over the years has been to steadily increase ad spend on Facebook Ads while keeping acquisition profitable and hyper-relevant.<\/span><\/p>","etudes_de_cas_contenu_secondaire_repeater":[{"image":"","titre":"Our Strategy","contenu":"<ul class=\"ul1\">\r\n \t<li class=\"li1\"><span class=\"s1\">Continuous creative testing<\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\">Granular audience segmentation<\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\">Full-funnel optimization<\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\">True ROI tracking (looking beyond surface-level CPL)<\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\">Post-lead conversion rate optimization<\/span><\/li>\r\n<\/ul>"}],"titre":"","etudes_de_cas_realisations":[{"video":"","image":10869,"titre":"Driving Relevance on Meta Ads Through Industry Verticals","contenu":"<p class=\"p1\"><span class=\"s1\">Right from the beginning of our partnership, we replaced the brand\u2019s single acquisition funnel with dedicated, multi-vertical funnels. The goal: drastically increase ad relevance while aligning with project seasonality. We designed a suite of targeted opt-in quiz funnels mapped to specific home improvement categories (e.g., kitchens, flooring, bathrooms, etc.).<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">This approach proves exceptionally effective when managing dedicated campaigns for each individual landing page rather than relying on one monolithic campaign. It also provides a much safer, more predictable framework for scaling ad spend.<\/span><\/p>"},{"video":"","image":10870,"titre":"Evolving Alongside the Meta Ads Platform","contenu":"<p class=\"p1\"><span class=\"s1\">Relying on the exact same media-buying tactics year after year is a recipe for stagnation. The Meta platform evolves constantly, and account architectures must adapt with it.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">While our overarching goal remained identical (scaling qualified lead volume), we continually refreshed our tactical execution\u2014notably by consolidating creatives within the Advantage+ suite Meta rolled out. We started with isolated sandbox tests before gradually shifting our budget over without losing campaign momentum.<\/span><\/p>"},{"video":"","image":10871,"titre":"Scaling Through Brand Equity","contenu":"<p class=\"p1\"><span class=\"s1\">Once your core offers, audiences, and ad creatives are definitively proven, it is time to deploy an additional growth lever: top-of-funnel brand awareness. In 2025, we launched our first dedicated campaign built to capture new market share in a targeted geographic area using customer UGC videos.<\/span><\/p>"}],"bloc_resultats_titre":"The results","bloc_resultats_contenu":"<p class=\"p1\"><span class=\"s1\">After hitting an initial record of $3,000 in daily spend on Facebook Ads in 2024, RenoQuotes smashed that milestone in 2025, surpassing $5,200\/day. A clear blueprint for sustained, profitable scale!<\/span><\/p>","etudes_de_cas_resultats_repeater":[{"nombre":"920000","titre":"","contenu":"$920,000+ spent on Facebook Ads in 2025"},{"nombre":"50","titre":"","contenu":"50% of total revenue attributed to Facebook Ads"},{"nombre":"9","titre":"","contenu":"8 consecutive years of partnership with J7 Media"}]},"_links":{"self":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas\/10979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas"}],"about":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/types\/etudes_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media\/15291"}],"wp:attachment":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media?parent=10979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}