{"id":10981,"date":"2025-10-08T13:35:38","date_gmt":"2025-10-08T17:35:38","guid":{"rendered":"https:\/\/j7.tactikdev.com\/etudes_cas\/popeyes-supplements\/"},"modified":"2026-01-28T16:31:03","modified_gmt":"2026-01-28T20:31:03","slug":"popeyes-supplements","status":"publish","type":"etudes_cas","link":"https:\/\/www.j7media.com\/en\/etudes-de-cas\/popeyes-supplements\/","title":{"rendered":"Popeye's Supplements"},"content":{"rendered":"","protected":false},"featured_media":14233,"template":"","class_list":["post-10981","etudes_cas","type-etudes_cas","status-publish","has-post-thumbnail","hentry"],"acf":{"entete_fichier_video":"10881","sous_titre":"How This E-Commerce Multiplied Its Facebook Budget By +5","entete_titre":"Popeye's Supplements","entete_contenu":"Popeye\u2019s Supplements is a Canadian company that sells a wide variety of fitness and health supplements nationwide.\r\n\r\nA client for almost two years, Popeye\u2019s Supplements commissioned J7 Media to hit a record number of online sales in 2021.\r\n\r\nHaving just come out of the Black Friday and Holiday periods, J7 Media accepted the challenge and managed to take the advertiser\u2019s results to even greater heights than ever before!","client":"Popeye's Suppl\u00e9ments","siege_social":"Qu\u00e9bec","objectifs":"<ul>\r\n \t<li>Increase our return on investment from the client\u2019s back end.<\/li>\r\n \t<li>Reduce the cost per purchase.<\/li>\r\n \t<li>Maintain account scaling.<\/li>\r\n<\/ul>","defis":"After the holiday season, it was challenging to immediately relaunch a series of promotions without causing audience fatigue. The objective was therefore to increase return on investment by leveraging the client\u2019s back end, while reducing the cost per purchase. It was also essential to maintain account scale by relying on Popeye\u2019s strong brand awareness, while further capitalizing on cross-selling and reactivation opportunities specific to the dietary supplements industry.","etudes_de_cas_contenu_secondaire_repeater":[{"image":"","titre":"Our initial assessment","contenu":"&nbsp;\r\n<ul>\r\n \t<li>As we were just coming out of the busy Holiday season (the best time of the year to run sales and promotions), we knew we couldn\u2019t immediately utilize the same strategies.<\/li>\r\n \t<li>As a very strong brand, Popeye\u2019s is able to run campaigns year-round and not just during the Holidays.<\/li>\r\n \t<li>Supplements are an ideal product to promote when it comes to \u2018Cross-Sell\u2019 and \u2018Reactivation\u2019 campaigns.<\/li>\r\n<\/ul>"},{"image":"","titre":"Our objectives","contenu":"<ul>\r\n \t<li>Increase our ROAS from the client's back-end.<\/li>\r\n \t<li>Diminish the cost per purchase.<\/li>\r\n \t<li>Keep scaling our client\u2019s account.<\/li>\r\n<\/ul>"},{"image":"","titre":"Our strategy","contenu":"&nbsp;\r\n<ul>\r\n \t<li>To effectively create and implement evergreen campaigns throughout the year that would generate sales year-wide in conjunction with sales campaigns.<\/li>\r\n \t<li>Develop an effective retargeting system to maximize our revenues.<\/li>\r\n<\/ul>"}],"titre":"R\u00e9alisations","etudes_de_cas_realisations":[{"video":null,"image":10883,"titre":"EVERGREEN CAMPAIGNS FOR MULTIPLE FUNNELS","contenu":"Our strategy consisted of running acquisition campaigns with conversion objectives and creating a multitude of ads for several different funnels.\r\n\r\nWebsite redirects, dedicated sales pages, quizzes featuring upsell offers... we let Facebook decide what the best sales funnel would be each time. By doing so, we were able to maintain a high budget and didn\u2019t indirectly compete with overlapping audiences."},{"video":null,"image":10884,"titre":"USING DPAs TO THEIR FULL POTENTIAL","contenu":"DPA retargeting ads are perfect for a client like Popeye\u2019s as they have a huge product catalog and a very large warm audience \u2013 two things Facebook loves to optimize!\r\n\r\nIn addition to a retargeting campaign, we also launched a Cross Selling DPA campaign, which consisted of targeting buyers 31-90 days after an order to offer them new products they\u2019d like based on what they\u2019ve already purchased.\r\n\r\nAt the same time, we used the \u2018Manage Languages\u2019 feature to produce bilingual ads and centralized all of our budget on fewer audiences."},{"video":null,"image":10885,"titre":"RUNNING A MASSIVE FLASH SALE","contenu":"Almost 6 months after our last sale (End of Year Sale), we decided we needed to turn our substantial number of warm prospects into buyers. To do so, we ran a huge, 5-day promotional campaign for our client\u2019s Flash Sale."}],"bloc_resultats_titre":"Tangible results","bloc_resultats_contenu":"Between January and June, Facebook campaigns generated significant revenue growth compared to the same period in 2020. By focusing on the client\u2019s back end and advertising investments, Popeye\u2019s Supplements optimized its spending to achieve measurable and sustainable performance.","etudes_de_cas_resultats_repeater":[{"nombre":"91","titre":"REVENUES","contenu":"Between 2020 and 2021 (first 6 months of the year) on the client\u2019s backend."},{"nombre":"444","titre":"SPEND","contenu":"Between 2020 and 2021 (first 6 months of the year) on Facebook Ads."},{"nombre":"7","titre":"ROAS","contenu":"On the spend and revenue only attributed to our Facebook advertising campaigns from January to June."}]},"_links":{"self":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas\/10981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas"}],"about":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/types\/etudes_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media\/14233"}],"wp:attachment":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media?parent=10981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}