{"id":10982,"date":"2025-10-08T13:35:38","date_gmt":"2025-10-08T17:35:38","guid":{"rendered":"https:\/\/j7.tactikdev.com\/etudes_cas\/mudgirl\/"},"modified":"2026-01-28T16:31:17","modified_gmt":"2026-01-28T20:31:17","slug":"mudgirl","status":"publish","type":"etudes_cas","link":"https:\/\/www.j7media.com\/en\/etudes-de-cas\/mudgirl\/","title":{"rendered":"Mudgirl"},"content":{"rendered":"","protected":false},"featured_media":14235,"template":"","class_list":["post-10982","etudes_cas","type-etudes_cas","status-publish","has-post-thumbnail","hentry"],"acf":{"entete_fichier_video":10888,"sous_titre":"Comment passer son budget publicitaire Facebook de 30 000$ \u00e0 100 000$\/mois tout en restant pleinement profitable.","entete_titre":"Mudgirl","entete_contenu":"MudGirl is the largest women's obstacle race in Canada. Every year, more than 50,000 women participate in this event that pushes them to excel and accomplish things they never thought possible.\r\n\r\nTo promote their race, MudGirl invested nearly $30,000 per month in Facebook advertising.\u00a0Their sales steadily increased, but they were unable to calculate their return on investment.\u00a0Consequently, it was IMPOSSIBLE for them to safely increase their budget on the platform.\r\n\r\nOur services allowed them to invest more in the platform, but more importantly, to make better investment choices!","client":" Mudgirl","siege_social":"Qu\u00e9bec","objectifs":"<ul>\r\n \t<li data-start=\"75\" data-end=\"136\">\r\n<p data-start=\"77\" data-end=\"136\">Create a \u201clocalized\u201d approach tailored to each event.<\/p>\r\n<\/li>\r\n \t<li data-start=\"137\" data-end=\"184\">\r\n<p data-start=\"139\" data-end=\"184\">Increase overall awareness of the race.<\/p>\r\n<\/li>\r\n \t<li data-start=\"185\" data-end=\"236\">\r\n<p data-start=\"187\" data-end=\"236\">Keep the audience warm through to conversion.<\/p>\r\n<\/li>\r\n<\/ul>","defis":"MudGirl faced several challenges: no purchase tracking in place, overly broad targeting, limited creative variety with video-only assets, and no retargeting campaigns to convert warm prospects.","etudes_de_cas_contenu_secondaire_repeater":[{"image":"","titre":"Our Initial Assessment","contenu":"<ul>\r\n \t<li>No tracking of purchases from their Facebook campaigns.<\/li>\r\n \t<li>Very broad targeting without any criteria for interests (less effective advertising distribution).<\/li>\r\n \t<li>Only one advertising format (video) and very little creative renewal.<\/li>\r\n \t<li>No real retargeting campaign to keep prospects interested.<\/li>\r\n<\/ul>"},{"image":"","titre":"Our Objectives","contenu":"<ul>\r\n \t<li>Create a \"localized\" approach for each event.<\/li>\r\n \t<li>Make the race more widely known.<\/li>\r\n \t<li>Keep the audience engaged to boost conversion.<\/li>\r\n<\/ul>"},{"image":"","titre":"Our Strategy","contenu":"<ul>\r\n \t<li>Create numerous campaigns throughout the year to maintain interest among prospects.<\/li>\r\n \t<li>Offer promotions that bring prospects closer to a purchase.<\/li>\r\n \t<li>Use a very \"localized\" approach, personalized to each targeted city.<\/li>\r\n \t<li>Quickly diversify our acquisition audiences.<\/li>\r\n \t<li>Creation of a PDF guide to generate a maximum number of email addresses.<\/li>\r\n<\/ul>"}],"titre":"R\u00e9alisations","etudes_de_cas_realisations":[{"video":null,"image":10890,"titre":"Educating to sell better","contenu":"Creation of an eBook offered to website visitors as a free, downloadable guide about obstacle races, and an email sequence to convince leads to complete their purchase."},{"video":null,"image":10891,"titre":"Local and targeted ads","contenu":"Creation of several ads in different formats for each city that are also more specific to our avatar: women."},{"video":null,"image":10892,"titre":"Build large-scale awareness for MudGirl","contenu":"Creation of a large awareness\/video view campaign for their French- and English-speaking audiences to promote the event, with the goal of producing retargeting audiences and lookalikes based on video views."},{"video":null,"image":10893,"titre":"Relaunch to convert better","contenu":"Creation of retargeting ads dedicated to convincing the audience to complete ticket purchases."}],"bloc_resultats_titre":"Spectacular results","bloc_resultats_contenu":"With an average ROI of 300% per city, MudGirl scaled its Facebook advertising budget from $30,000 to $100,000 per month, enabling the launch of its first 13 destinations across the United States.","etudes_de_cas_resultats_repeater":[{"nombre":"100000","titre":"Investment","contenu":"MudGirl expanded its Facebook advertising budget from $30,000 to $100,000 per month."},{"nombre":"13","titre":"Expansion","contenu":"Thanks to their Facebook investment, they launched their first 13 events in the US."},{"nombre":"300","titre":"ROI","contenu":"They generated an average return on investment (ROI) of 300% for each location."}]},"_links":{"self":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas\/10982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas"}],"about":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/types\/etudes_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media\/14235"}],"wp:attachment":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media?parent=10982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}