{"id":10984,"date":"2025-10-08T13:35:38","date_gmt":"2025-10-08T17:35:38","guid":{"rendered":"https:\/\/j7.tactikdev.com\/etudes_cas\/clinique-virtuelle\/"},"modified":"2026-01-28T16:25:02","modified_gmt":"2026-01-28T20:25:02","slug":"clinique-virtuelle","status":"publish","type":"etudes_cas","link":"https:\/\/www.j7media.com\/en\/etudes-de-cas\/clinique-virtuelle\/","title":{"rendered":"Clinique virtuelle"},"content":{"rendered":"","protected":false},"featured_media":14309,"template":"","class_list":["post-10984","etudes_cas","type-etudes_cas","status-publish","has-post-thumbnail","hentry"],"acf":{"entete_fichier_video":"","sous_titre":"From 0 to 300k\/Month in 12 Months by Working With J7 Media","entete_titre":"Clinique virtuelle","entete_contenu":"Established in 2018, La Clinique Virtuelle is a Quebec business that offers professional psychosocial support services as well as a variety of clinical products intended for the general public. Among the most popular products are weighted blankets and online training about stress and anxiety management.\r\n\r\nIn August 2019, to accelerate its growth, La Clinique Virtuelle decided to partner with J7 Media in the goal of increasing sales and taking their first steps toward online advertising.\r\n\r\nThe young company\u2019s sales have skyrocketed since they started collaborating with the team of experts at J7 Media, going from 0 to 300 K per month in just 1 year.","client":"Clinique virtuelle","siege_social":"Qu\u00e9bec","objectifs":"<ul>\r\n \t<li data-start=\"91\" data-end=\"218\">\r\n<p data-start=\"93\" data-end=\"218\">Identify a winning advertising approach for La Clinique Virtuelle\u2019s products, which often have specific delivery dates.<\/p>\r\n<\/li>\r\n \t<li data-start=\"219\" data-end=\"289\">\r\n<p data-start=\"221\" data-end=\"289\">Increase purchases of the flagship product: weighted blankets.<\/p>\r\n<\/li>\r\n \t<li data-start=\"290\" data-end=\"331\">\r\n<p data-start=\"292\" data-end=\"331\">Maintain a consistent ROAS above 5.<\/p>\r\n<\/li>\r\n<\/ul>","defis":"For La Clinique Virtuelle, the first challenge was starting from scratch with Facebook advertising, with no historical data or usable insights. The lack of a pixel and proper tracking made it difficult to build relevant audiences and accurately measure performance. As a result, a solid advertising structure had to be built from the ground up, while also identifying an effective approach to promote products tied to specific delivery dates. Another major challenge was maximizing sales of the flagship product\u2014weighted blankets\u2014while maintaining a ROAS above 5, a critical requirement for ensuring profitable and sustainable growth.","etudes_de_cas_contenu_secondaire_repeater":[{"image":"","titre":"Our Initial Assessment","contenu":"<ul>\r\n \t<li>No history of Facebook advertising when we first started collaborating.<\/li>\r\n \t<li>No Pixel or tracking, therefore no recorded data to be used to create potential audiences.<\/li>\r\n \t<li>Offer and product with high potential.<\/li>\r\n<\/ul>"},{"image":"","titre":"Our Objectives","contenu":"<ul>\r\n \t<li>Find a winning advertising strategy for La Clinique Virtuelle's products, which often have very specific delivery dates.<\/li>\r\n \t<li>Increase purchases of their flagship product: weighted blankets.<\/li>\r\n \t<li>Maintain a ROAS above 5.<\/li>\r\n<\/ul>"},{"image":"","titre":"Our Strategy","contenu":"<ul>\r\n \t<li>Create and spread product awareness on cold traffic<\/li>\r\n \t<li>Diversify and acquire relevant audiences for La Clinique Virtuelle<\/li>\r\n \t<li>Maintain a constant revenue stream and ROAS above 5<\/li>\r\n \t<li>Diversify offers and retain a high shopping cart value<\/li>\r\n<\/ul>"}],"titre":"R\u00e9alisations","etudes_de_cas_realisations":[{"video":null,"image":10903,"titre":"Contest Creation","contenu":"The contests contributed to accelerated brand awareness amongst targeted audiences, all the while generating engagement and, more importantly, sales."},{"video":null,"image":10904,"titre":"Setting Up a Presale","contenu":"The implementation of pre-sale campaigns with exclusive offers allowed La Clinique Virtuelle to generate ongoing sales, even while awaiting stock arrival at the warehouse in Quebec."},{"video":null,"image":10905,"titre":"Flash Sales & Bundles","contenu":"Diversifying promotions and combining different products at exclusive prices for a very limited period of time allowed La Clinique Virtuelle to offer higher value-added offers while increasing the average shopping cart size. This allows them to maintain an average monthly ROAS between 5 and 8."},{"video":null,"image":10906,"titre":"Dragon\u2019s Den Promotional Event","contenu":"The company's television appearance on the set of \u201cDans l'\u0153il du Dragon\u201d, combined with extensive advertising coverage [ads, landing page, abandoned cart email sequence] based on retargeting, saw La Clinique Virtuelle\u2019s sales explode to more than $234,000 in just 48 hours.\r\n\r\nA few days later, the company was out of stock."}],"bloc_resultats_titre":"Results that speak for themselves","bloc_resultats_contenu":"Measurable performance, tangible growth, and objectives exceeded. The numbers clearly demonstrate the impact of the strategies implemented and validate the effectiveness of the actions taken.","etudes_de_cas_resultats_repeater":[{"nombre":"300 ","titre":"K MONTHLY SALES","contenu":"Growth in monthly turnover after 1 year of collaboration."},{"nombre":"658","titre":"% ROAS","contenu":"The business has generated an average ROAS of 6.58 in Facebook advertising in the last year."},{"nombre":"8","titre":"% Conversion Rate","contenu":"La Clinique Virtuelle has an average conversion rate of 8.21% on its website.\u00a0"}]},"_links":{"self":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas\/10984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas"}],"about":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/types\/etudes_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media\/14309"}],"wp:attachment":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media?parent=10984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}