{"id":10986,"date":"2025-10-08T13:35:38","date_gmt":"2025-10-08T17:35:38","guid":{"rendered":"https:\/\/j7.tactikdev.com\/etudes_cas\/jimmy-sevigny\/"},"modified":"2026-01-28T16:37:00","modified_gmt":"2026-01-28T20:37:00","slug":"jimmy-sevigny","status":"publish","type":"etudes_cas","link":"https:\/\/www.j7media.com\/en\/etudes-de-cas\/jimmy-sevigny\/","title":{"rendered":"Jimmy S\u00e9vigny"},"content":{"rendered":"","protected":false},"featured_media":11592,"template":"","class_list":["post-10986","etudes_cas","type-etudes_cas","status-publish","has-post-thumbnail","hentry"],"acf":{"entete_fichier_video":"","sous_titre":"How to generate $150,000 in annual recurring sales with $44,000 investment on Facebook","entete_titre":"Jimmy S\u00e9vigny","entete_contenu":"Jimmy S\u00e9vigny is a Quebec sports coach and influencer who has more than 330,000 followers on Facebook and Instagram. He offers many services to his community, such as food supplements, as well as Mega Workout training throughout the province!\r\n\r\nIn order to successfully launch his new online platform, Aktivation, Jimmy called on J7 Media to plan a Facebook acquisition campaign.\r\n\r\nHere's how we proceeded.","client":"Jimmy S\u00e9vigny","siege_social":"Qu\u00e9bec","objectifs":"<ul>\r\n \t<li data-start=\"78\" data-end=\"164\">\r\n<p data-start=\"80\" data-end=\"164\">Generate sales across all channels (Facebook, Instagram, and email marketing).<\/p>\r\n<\/li>\r\n \t<li data-start=\"165\" data-end=\"253\">\r\n<p data-start=\"167\" data-end=\"253\">Clean up the account to allow Facebook to optimize performance more effectively.<\/p>\r\n<\/li>\r\n \t<li data-start=\"254\" data-end=\"322\">\r\n<p data-start=\"256\" data-end=\"322\">Drive a high volume of subscriptions for the rest of the year.<\/p>\r\n<\/li>\r\n<\/ul>","defis":"The first challenge was to structure and simplify the advertising account, which was overly fragmented by numerous ad sets that scattered the budget and limited performance. It was also necessary to turn the brand\u2019s strong organic community engagement into tangible sales through Facebook, Instagram, and email marketing. Finally, the lack of an urgency-driven strategy was a key obstacle: time-limited campaigns needed to be implemented to quickly stimulate sign-ups and generate a high volume of subscriptions for the year.","etudes_de_cas_contenu_secondaire_repeater":[{"image":"","titre":"Our Initial Assessment","contenu":"<ul>\r\n \t<li>Jimmy S\u00e9vigny has a significant community that interacts a lot with his content.<\/li>\r\n \t<li>His campaigns were using several ad sets, which caused a clear dispersion of the budget and slowed results.<\/li>\r\n \t<li>No \"emergency\" strategy had been put in place.<\/li>\r\n<\/ul>"},{"image":"","titre":"Our Objectives","contenu":"<ul>\r\n \t<li>Generate overall sales (Facebook, Instagram, and emailing).<\/li>\r\n \t<li>Clean up the account to let Facebook operate as effectively as possible.<\/li>\r\n \t<li>Get a large number of subscriptions for the rest of the year.<\/li>\r\n<\/ul>"},{"image":"","titre":"Our Strategy","contenu":"<ul>\r\n \t<li>Creation of a contest to get as many emails as possible, in order to work with email sequences afterwards.<\/li>\r\n \t<li>Creation of an acquisition campaign with two cold audiences, as well as a fan audience.<\/li>\r\n \t<li>Creation of several successive retargeting campaigns with increasingly strong offers.<\/li>\r\n<\/ul>"}],"titre":"R\u00e9alisations","etudes_de_cas_realisations":[{"video":null,"image":10916,"titre":"Engage before converting","contenu":"Our first operation was to warm Jimmy's audience to the platform with a lead opt-in contest. After registration, we proposed the first offer for the Aktivation platform."},{"video":null,"image":10917,"titre":"Acquisition and retargeting from day one","contenu":"Once the contest ended, we successively launched our first two acquisition and retargeting campaigns. From the start, we produced a very significant number of advertisements to avoid Ad Fatigue and always take full advantage of what Facebook has to offer."},{"video":null,"image":10918,"titre":"Ten days to convert","contenu":"Ten days later, we launched the first retargeting promotion."},{"video":null,"image":10919,"titre":"Urgency in the service of performance","contenu":"We then announced a price hike for the end of the month. The goal was to convert our audiences to the fullest extent. For this, we ran ads for the whole week, the weekend, and the last day leading up to the price increase."}],"bloc_resultats_titre":"Concrete, measurable results","bloc_resultats_contenu":"In just one month, Jimmy S\u00e9vigny\u2019s Facebook campaigns achieved an overall ROAS of 3.40, turning every dollar invested into more than three dollars in revenue.","etudes_de_cas_resultats_repeater":[{"nombre":"44000","titre":"Investment","contenu":"$44,000 invested in Facebook advertising during the month of January alone"},{"nombre":"149680","titre":"Revenue","contenu":"+ $149,680 generated on Facebook"},{"nombre":"3","titre":"ROAS","contenu":"3.40 total ROAS"}]},"_links":{"self":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas\/10986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas"}],"about":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/types\/etudes_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media\/11592"}],"wp:attachment":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media?parent=10986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}