{"id":15153,"date":"2026-07-14T04:33:37","date_gmt":"2026-07-14T08:33:37","guid":{"rendered":"https:\/\/www.j7media.com\/?post_type=etudes_cas&#038;p=15153"},"modified":"2026-10-15T06:48:08","modified_gmt":"2026-10-15T10:48:08","slug":"neuf-vingt-cinq","status":"publish","type":"etudes_cas","link":"https:\/\/www.j7media.com\/en\/etudes-de-cas\/neuf-vingt-cinq\/","title":{"rendered":"Neuf Vingt Cinq"},"content":{"rendered":"","protected":false},"featured_media":15149,"template":"","class_list":["post-15153","etudes_cas","type-etudes_cas","status-publish","has-post-thumbnail","hentry"],"acf":{"entete_fichier_video":"","sous_titre":"","entete_titre":"+165% Facebook Ads Spend for +150% Revenue","entete_contenu":"<p class=\"p1\"><span class=\"s1\">Neuf Vingt Cinq wanted to hit a major milestone this year without sacrificing profitability.\u00a0<\/span><\/p>","client":"Neuf Vingt Cinq","siege_social":"Canada","objectifs":"<p class=\"p1\"><span class=\"s1\">Build a profitable acquisition foundation from day one, with Facebook Ads campaigns engineered to absorb significantly higher spend than before.<\/span><\/p>","defis":"<p class=\"p1\"><span class=\"s1\">The primary challenge was absorbing an aggressive budget increase while steering clear of a common pitfall: wasting spend on existing customers instead of acquiring net-new market share.<\/span><\/p>","etudes_de_cas_contenu_secondaire_repeater":null,"titre":"","etudes_de_cas_realisations":[{"video":"","image":15160,"titre":"Steering Facebook Ads with the Real Numbers","contenu":"<p class=\"p1\"><span class=\"s1\">During the first few months of the year, we worked closely with the brand to tackle cost structures and break-even thresholds on Facebook Ads. This enabled us to establish clear profitability guardrails, making decision-making straightforward when scaling spend. At J7 Media, this financial alignment forms the foundation of any successful e-commerce partnership.<\/span><\/p>"},{"video":"","image":15156,"titre":"Adapting to the Algorithm with UGC and Catalog Ads","contenu":"<p class=\"p1\"><span class=\"s1\">With the Andromeda update, Meta prioritizes creative diversity more than ever. We challenged the brand\u2019s minimalist art direction to produce contextual, real-life creatives (e.g., jewelry worn in everyday settings). UGC (User-Generated Content) and FGC (Founder-Generated Content) formats vastly outperformed.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">At the same time, given the brand's extensive product catalog, we aggressively scaled Catalog Ads\u2014a format engineered to absorb budget increases seamlessly.<\/span><\/p>"},{"video":"","image":15158,"titre":"Promotional Cadence and Aggressive Scaling","contenu":"<p class=\"p1\"><span class=\"s1\">A cornerstone of this record-breaking year was introducing a structured promotional calendar. We established a cadence of one high-impact activation per month, leveraging irresistible site-wide offers like the \"Big Summer Sale\" (up to 30% off) and \"Quebec Black Friday\" (up to 40% off).<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">To fuel these major pushes and scale aggressively, we leveraged the Cost Per Result Goal bid strategy. This allowed us to scale ad spend from an average of $10,000\/month to over $30,000\/month by year-end, while compelling Meta\u2019s algorithm to respect our financial targets\u2014protecting profit margins during peak traffic surges.<\/span><\/p>"}],"bloc_resultats_titre":"Results","bloc_resultats_contenu":"<p class=\"p1\"><span class=\"s1\">Over the past 12 months, Neuf Vingt Cinq has sustained profitable growth driven by our Facebook Ads playbook, recently reaching an all-time spend record for the account.<\/span><\/p>","etudes_de_cas_resultats_repeater":[{"nombre":"165%","titre":"investments","contenu":"+165% YoY Facebook Ad spend"},{"nombre":"150%","titre":"revenue","contenu":"+150% YoY total revenue"},{"nombre":"3","titre":"years of partnership","contenu":"3+ years of partnership with J7 Media"}]},"_links":{"self":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas\/15153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas"}],"about":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/types\/etudes_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media\/15149"}],"wp:attachment":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media?parent=15153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}