{"id":15165,"date":"2026-04-29T10:51:22","date_gmt":"2026-04-29T14:51:22","guid":{"rendered":"https:\/\/www.j7media.com\/?post_type=etudes_cas&p=15165"},"modified":"2026-10-15T06:49:01","modified_gmt":"2026-10-15T10:49:01","slug":"mia-bijoux","status":"publish","type":"etudes_cas","link":"https:\/\/www.j7media.com\/en\/etudes-de-cas\/mia-bijoux\/","title":{"rendered":"Mia Bijoux"},"content":{"rendered":"","protected":false},"featured_media":15164,"template":"","class_list":["post-15165","etudes_cas","type-etudes_cas","status-publish","has-post-thumbnail","hentry"],"acf":{"entete_fichier_video":"","sous_titre":"","entete_titre":"+38% in Sales in Under a Year!","entete_contenu":"

Through a joint strategy combining Meta Ads and Google Ads, this e-commerce brand successfully achieved its business goals in less than a year.<\/span><\/p>","client":"Mia Bijoux","siege_social":"Canada","objectifs":"

In 2025, Mia Bijoux partnered with J7 Media with a clear mandate: drive a 40% overall sales growth leveraging Facebook Ads and Google Ads within the year.<\/span><\/p>","defis":"

Time was tight for J7 Media, taking over an e-commerce account with highly ambitious targets. We had to leverage the account's existing strengths while deploying our top-performing strategies to scale quickly.<\/span><\/p>","etudes_de_cas_contenu_secondaire_repeater":null,"titre":"","etudes_de_cas_realisations":[{"video":"","image":15168,"titre":"Scaling Profitably on Meta Ads","contenu":"

We always start by assessing the financial landscape of Mia Bijoux to identify the primary growth lever. The opportunity quickly became clear: the brand already had excellent repeat purchase mechanics in place. <\/span><\/p>\r\n

In 2024, 56% of its total sales came from returning customers. Our job was to challenge this ratio and shift the focus toward net-new customer acquisition. While repeat purchases drive the bulk of the profit, cold acquisition is the true engine of growth for this type of e-commerce business. To achieve this, we created and implemented a custom \"New Buyers\" conversion objective. This allowed us to force both platforms to exclusively hunt for new customers, preventing any wasted ad spend on existing ones.<\/span><\/p>"},{"video":"","image":15173,"titre":"Promotional Calendar for Meta Ads ","contenu":"

There\u2019s a distinct advantage to having run acquisition campaigns for several years: you understand product seasonality and can refine your offers year over year. We immediately sat down with the advertiser to map out their 2025 promotional calendar, challenging and selecting the strongest offers to repeat.<\/span><\/p>\r\n

Because even as we prioritize cold acquisition, there\u2019s nothing like a strong promotion to maximize conversions from the brand's warm ecosystem. Moving forward, we doubled the budget for all the top-performing promos of the year.<\/span><\/p>"},{"video":"","image":15169,"titre":"Long-Term Meta Ads Learning","contenu":"

Beyond promotions, we heavily invested in evergreen, long-term campaigns. These campaigns accumulate valuable algorithmic learning, practically guaranteeing a continuous stream of acquisition. Unlike the previous year, where most campaigns were turned off after less than a month, we made it a priority to keep several core campaigns running seamlessly throughout our mandate. This gave us steady, sustained momentum, even after major promotional pushes ended.<\/span><\/p>"}],"bloc_resultats_titre":"Results","bloc_resultats_contenu":"

Despite the tight timeline, the agency successfully took control of the account and scaled spend to an entirely new level compared to the previous year. Today, Mia Bijoux consistently breaks the $1,000\/day mark in Facebook Ads spend.<\/span><\/p>","etudes_de_cas_resultats_repeater":[{"nombre":"38%","titre":"revenue","contenu":"+38% revenue attributed to Facebook Ads and Google Ads"},{"nombre":"74%","titre":"profitable spend","contenu":"+74% increase in profitable Facebook Ads spend"},{"nombre":"114%","titre":"profitable spend","contenu":"+114% increase in profitable Google Ads spend"}]},"_links":{"self":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas\/15165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas"}],"about":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/types\/etudes_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media\/15164"}],"wp:attachment":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media?parent=15165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}