{"id":15175,"date":"2026-04-28T06:28:23","date_gmt":"2026-04-28T10:28:23","guid":{"rendered":"https:\/\/www.j7media.com\/?post_type=etudes_cas&#038;p=15175"},"modified":"2026-10-15T05:54:07","modified_gmt":"2026-10-15T09:54:07","slug":"la-boite-a-bonbons","status":"publish","type":"etudes_cas","link":"https:\/\/www.j7media.com\/en\/etudes-de-cas\/la-boite-a-bonbons\/","title":{"rendered":"La bo\u00eete \u00e0 bonbons"},"content":{"rendered":"","protected":false},"featured_media":15174,"template":"","class_list":["post-15175","etudes_cas","type-etudes_cas","status-publish","has-post-thumbnail","hentry"],"acf":{"entete_fichier_video":"","sous_titre":"","entete_titre":"+60% in Shopify Sales in Just One Year!","entete_contenu":"<p class=\"p1\"><span class=\"s1\">This e-commerce brand partnered with J7 Media to cross the symbolic $1M revenue threshold in its growth trajectory.<\/span><\/p>","client":"La Boite \u00e0 Bonbons","siege_social":"Canada","objectifs":"<p class=\"p1\"><span class=\"s1\">The objective was straightforward: generate $1 million in revenue through Facebook Ads\u2014a +53% increase compared to the previous year.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">Having already managed the account the prior year, we had laid the groundwork with proven strategies that delivered solid results. The mission was now to accelerate momentum and crush the brand's new 2025 targets.<\/span><\/p>","defis":"<p class=\"p1\"><span class=\"s1\">Having already managed the account the prior year, we had laid the groundwork with proven strategies that delivered solid results. The mission was now to accelerate momentum and crush the brand's new 2025 targets.<\/span><\/p>","etudes_de_cas_contenu_secondaire_repeater":null,"titre":"","etudes_de_cas_realisations":[{"video":"","image":15181,"titre":"E-Commerce Buying Context","contenu":"<p class=\"p1\"><span class=\"s1\">La Bo\u00eete \u00e0 bonbons generates the vast majority of its sales toward the end of the year. However, our responsibility was to drive sustained growth during the off-peak months leading up to the holidays. To achieve this, we built a structured promotional calendar that provided compelling, timely reasons to buy across every season.<\/span><\/p>"},{"video":"","image":15183,"titre":"Pre-Q4 Lead Generation","contenu":"<p class=\"p1\"><span class=\"s1\">Even before October hit, the promotional calendar had boosted net-new customer purchases by +78%. To guarantee Q4 would be an absolute home run, we also ramped up our investment in lead generation.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">From our previous year's data, we knew that leads captured year-round drive a substantial share of total holiday sales and net profit. Acquiring an email lead is significantly cheaper than directly converting a cold buyer\u2014especially as CPMs surge during peak season.<\/span><\/p>"},{"video":"","image":15184,"titre":"An (Overwhelmingly) Strong Q4","contenu":"<p class=\"p1\"><span class=\"s1\">Our combined efforts throughout the year, paired with strong PR coverage, triggered a familiar (and welcome) challenge previously seen in 2024.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">Despite meticulous planning for Q4, La Bo\u00eete \u00e0 bonbons completely sold out of its top-selling SKUs by early November, capping how far we could scale top-line sales.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">Demand was so intense that even if the brand had ordered twice the inventory, they would have still sold out\u2014a clear testament to the power of high-converting offers tied to a disciplined promotional calendar.<\/span><\/p>"}],"bloc_resultats_titre":"Results","bloc_resultats_contenu":"","etudes_de_cas_resultats_repeater":[{"nombre":"234","titre":"Profitable Meta ads budget","contenu":"+234% increase in profitable Facebook Ads budget"},{"nombre":"100","titre":"growth","contenu":"+100% overall growth over two years"},{"nombre":"60","titre":"total sales","contenu":"+60% increase in total sales"}]},"_links":{"self":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas\/15175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas"}],"about":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/types\/etudes_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media\/15174"}],"wp:attachment":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media?parent=15175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}