{"id":15186,"date":"2026-03-19T05:10:05","date_gmt":"2026-03-19T09:10:05","guid":{"rendered":"https:\/\/www.j7media.com\/?post_type=etudes_cas&#038;p=15186"},"modified":"2026-10-15T06:07:00","modified_gmt":"2026-10-15T10:07:00","slug":"deux-par-deux","status":"publish","type":"etudes_cas","link":"https:\/\/www.j7media.com\/en\/etudes-de-cas\/deux-par-deux\/","title":{"rendered":"Deux par deux"},"content":{"rendered":"","protected":false},"featured_media":15185,"template":"","class_list":["post-15186","etudes_cas","type-etudes_cas","status-publish","has-post-thumbnail","hentry"],"acf":{"entete_fichier_video":"","sous_titre":"","entete_titre":"5 Years of Profitable Growth on Meta Ads","entete_contenu":"<p class=\"p1\"><span class=\"s1\">Deux par Deux has trusted us for nearly 5 years to steer profitable Meta Ads acquisition for their e-commerce store.<\/span><\/p>","client":"Deux par Deux","siege_social":"Canada","objectifs":"<p class=\"p1\"><span class=\"s1\">Drawing on years of accumulated account learnings, our 2025 objective was clear: consolidate our top performers from 2024 while relentlessly testing new approaches to fuel sustained growth.<\/span><\/p>","defis":"Driving sustained, profitable growth for an e-commerce brand cementing its footprint across Canada","etudes_de_cas_contenu_secondaire_repeater":null,"titre":"","etudes_de_cas_realisations":[{"video":"","image":15194,"titre":"Prioritizing Net-New Customer Acquisition on Meta Ads","contenu":"<p class=\"p1\"><span class=\"s1\">As with several e-commerce brands we partnered with in 2025, we deployed a dedicated campaign objective compelling Meta to exclusively target new buyers.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">The goal: prevent the algorithm from taking the easy route by repeatedly retargeting past customers, ensuring we capture genuine, incremental growth.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">This approach allowed us to maintain \"pure\" cold acquisition through the first three quarters before reactivating our warm audiences during peak promotional surges like Black Friday.<\/span><\/p>"},{"video":"","image":15195,"titre":"Expanding into New Geographic Markets on Meta Ads","contenu":"<p class=\"p1\"><span class=\"s1\">Since 2024, we had been running a dedicated account for the English-speaking market (Rest of Canada - ROC). In 2025, we scaled our ad spend on this account by +43% to capture market share, duplicating the learnings gained from Deux par Deux's domestic stronghold in Quebec.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">This \"mirror\" strategy proved so successful that the ROC account actually outperformed the primary account, absorbing over $225,000 in additional ad spend.<\/span><\/p>"},{"video":"","image":15197,"titre":"Mastering Seasonality on Meta Ads","contenu":"<p class=\"p1\"><span class=\"s1\">With an in-depth understanding of the offers, hero products, and messaging angles that convert during key calendar moments, we can accelerate performance through a precise activation schedule.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">In 2025, we deployed our lead generation playbook earlier in the season to build large warm audiences ahead of November and maximize our Black Friday impact.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">We replicated this exact playbook toward year-end to maintain peak on-site traffic and prevent market share bleed to competitors.<\/span><\/p>"}],"bloc_resultats_titre":"Results","bloc_resultats_contenu":"<p class=\"p1\"><span class=\"s1\">While Deux par Deux\u2019s previous daily spend record sat above $13,000, we broke the $16,000\/day milestone in 2025!<\/span><\/p>","etudes_de_cas_resultats_repeater":[{"nombre":"26","titre":"increase rate profit","contenu":"+26% increase in net profit"},{"nombre":"16000","titre":"peak ad spend","contenu":"$16,000\/day in peak ad spend"},{"nombre":"5","titre":"years of partnership","contenu":"5 consecutive years of partnership with J7 Media"}]},"_links":{"self":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas\/15186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas"}],"about":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/types\/etudes_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media\/15185"}],"wp:attachment":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media?parent=15186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}