{"id":15198,"date":"2026-02-27T04:11:12","date_gmt":"2026-02-27T08:11:12","guid":{"rendered":"https:\/\/www.j7media.com\/?post_type=etudes_cas&#038;p=15198"},"modified":"2026-10-15T06:20:30","modified_gmt":"2026-10-15T10:20:30","slug":"artist-by-marylin","status":"publish","type":"etudes_cas","link":"https:\/\/www.j7media.com\/en\/etudes-de-cas\/artist-by-marylin\/","title":{"rendered":"Artist by Marylin"},"content":{"rendered":"","protected":false},"featured_media":15203,"template":"","class_list":["post-15198","etudes_cas","type-etudes_cas","status-publish","has-post-thumbnail","hentry"],"acf":{"entete_fichier_video":"","sous_titre":"","entete_titre":"+700% Net Profit Driven by Facebook Ads","entete_contenu":"<p class=\"p1\"><span class=\"s1\">ARTIST par Marilyn is a Quebec-based cosmetics brand offering professional-grade makeup and skincare products (made in Canada), alongside beauty masterclasses and expert consultations.<\/span><\/p>","client":"Artist by Marylin","siege_social":"Canada","objectifs":"<p class=\"p1\"><span class=\"s1\">Scaling the ad account while delivering disciplined, profitable growth\u2014and shattering the growth ceiling the e-commerce brand had reached.<\/span><\/p>","defis":"In early 2025, our analysis revealed that despite steady sales volume, the account was bleeding thousands of dollars every month. A critical lack of financial clarity was directly distorting Facebook Ads acquisition metrics.","etudes_de_cas_contenu_secondaire_repeater":null,"titre":"","etudes_de_cas_realisations":[{"video":"","image":15208,"titre":"From Operating at a Loss to $500,000 in Monthly Profit","contenu":"<p class=\"p1\"><span class=\"s1\">The first step in this type of turnaround is ALWAYS setting a rock-solid financial foundation: reverse-engineering a profitable maximum CAC, defining clear revenue milestones, and modeling realistic acquisition scenarios.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">From there, we knew precisely how many net-new customers were required to hit our commercial targets\u2014and the exact cost per acquisition we could afford to pay.<\/span><\/p>"},{"video":"","image":15209,"titre":"Optimizing Budget Allocation","contenu":"<p class=\"p1\"><span class=\"s1\">Despite the new financial guardrails, the account struggled to distribute ad spend efficiently. Meta was serving the bulk of ad impressions to past buyers, severely choking off cold customer acquisition.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">To fix this leakage, we deployed an advanced tracking and data infrastructure:<\/span><\/p>\r\n\r\n<ul class=\"ul1\">\r\n \t<li class=\"li1\"><span class=\"s1\">Complete segmentation between net-new and existing customers<\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\">Server-side tracking integration (CAPI 2.0)<\/span><\/li>\r\n \t<li class=\"li1\"><span class=\"s1\">Data synchronization between Shopify and Klaviyo<\/span><\/li>\r\n<\/ul>\r\n<p class=\"p1\"><span class=\"s1\">Without modifying the creatives, the funnels, or the core offers, we simply overhauled the backend architecture to ensure campaigns systematically targeted cold audiences.<\/span><\/p>"},{"video":"","image":15210,"titre":"A Campaign Structure Built for Scale","contenu":"<p class=\"p1\"><span class=\"s1\">Once we dialed in the exact playbook for acquiring new customers, we aligned our entire campaign and creative strategy around it.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">This meant concentrating ad spend on the brand\u2019s highest-converting acquisition categories and hero products on Facebook Ads, such as their flagship smoothing primer (<i>base lissante<\/i>).<\/span><\/p>"},{"video":"","image":15211,"titre":"The Pre-Q4 \"Radio Silence\" Playbook","contenu":"<p class=\"p1\"><span class=\"s1\">From August through early November, we executed a deliberate, radical playbook: absolute radio silence toward our customer list. Zero discounts to the existing customer base. Zero messaging tailored to current buyers.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">One single priority: acquire the largest possible pool of new customers ahead of Black Friday. An existing customer who hasn't been pitched for months builds up massive pent-up buying demand that releases when a tier-one promotional event launches.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">The results shattered expectations: $400,000 in revenue in a single day, and over $1,000,000 in net sales in just 7 days.<\/span><\/p>"}],"bloc_resultats_titre":"Results","bloc_resultats_contenu":"<p class=\"p1\"><span class=\"s1\">Performance proved so profitable that we have since launched acquisition across the European market. More updates on that coming soon!<\/span><\/p>","etudes_de_cas_resultats_repeater":[{"nombre":"700","titre":"","contenu":"+700% YoY net profit"},{"nombre":"50","titre":"","contenu":"+50% YoY Facebook Ads budget"},{"nombre":"2","titre":"","contenu":"2 consecutive years of partnership with J7 Media"}]},"_links":{"self":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas\/15198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/etudes_cas"}],"about":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/types\/etudes_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media\/15203"}],"wp:attachment":[{"href":"https:\/\/www.j7media.com\/en\/wp-json\/wp\/v2\/media?parent=15198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}