{"id":10030,"date":"2025-10-20T15:59:42","date_gmt":"2025-10-20T19:59:42","guid":{"rendered":"https:\/\/j7.tactikdev.com\/blogue\/how-to-advertise-on-facebook-part-1\/"},"modified":"2025-11-19T05:33:48","modified_gmt":"2025-11-19T09:33:48","slug":"how-to-advertise-on-facebook-part-1","status":"publish","type":"post","link":"https:\/\/www.j7media.com\/en\/how-to-advertise-on-facebook-part-1\/","title":{"rendered":"How To Advertise on Facebook (Part 1)"},"content":{"rendered":"
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How To Advertise on Facebook (Part 1)<\/h2>\n<\/div>\n
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\nAntoine Dalmas
\nFacebook Ads Guide\n<\/div>\n<\/div>\n
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Advertisers often have a lot of questions about advertising on Facebook. In this article, we\u2019ll walk you through how to create your first ads and campaigns. How do you advertise on Facebook? How do you create a Facebook Ads campaign? How do you create an ad account and why? How does everything work?<\/p>\n

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How do you advertise on Facebook? How do you create a Facebook Ads campaign? How do you create an ad account and why? How does everything work?<\/p>\n

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Advertisers have a ton of questions about Facebook advertising, even before getting to the stage of optimizing their campaigns.<\/p>\n

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\nThat\u2019s why we\u2019ve created a series of articles that will help you master the world of Facebook advertising.
\nIf you want to dive even deeper and stay on top of Facebook advertising trends, listen to our podcast 100% dedicated to Facebook Ads: Social Selling<\/a>.\n<\/p>\n

Enjoy!<\/p>\n

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\n A - Understanding Facebook
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What\u2019s the difference between Facebook Advertising and <\/strong>Google Advertising<\/strong>? <\/p>\n

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The answer is simple: your audience\u2019s intentions<\/strong>.<\/p>\n

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On Google Search, your audience is looking for information, a solution, or even attempting to achieve a specific goal. They may even be looking to call a company.<\/p>\n

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On Facebook and Instagram<\/strong>, it\u2019s the opposite. Your audience is simply passing the time or looking for entertainment.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Post on the Instagram Feed<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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At no given moment is your audience searching for a plumber\u2019s number, a restaurant\u2019s opening hours, or how to get to the dentist.<\/p>\n

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That's why it\u2019s important to adapt your ads accordingly and adopt the platform's codes, conventions, rules, design elements, etc. You can\u2019t just take an ad made for TV and stick it on Facebook. <\/p>\n

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This is a truth we\u2019ve covered a myriad of times, especially on our podcast, Social Selling<\/a>. You need to catch your audience\u2019s eye among the thousands of Feed Posts\u00a0<\/strong>or Stories <\/strong>they see a day and ensure your message gets across.<\/p>\n

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Catching your prospects\u2019 eyes is potentially the hardest part! Users are now increasingly used to seeing ads on various platforms, and their ability to detect, filter through, and ignore ads is getting stronger.<\/p>\n

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Let\u2019s take this UGC ad as an example.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Facebook Ad Example<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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As you can see, this ad looks like anything but a classic ad: no ad slogan, no logos, it\u2019s filmed with a smartphone, and there\u2019s no sound other than the rustling of the items in the box.<\/p>\n

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Yet this video allowed us to generate our client thousands of dollars<\/strong> using an audience that wasn\u2019t at all familiar with the brand!<\/p>\n

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Remember that Facebook Advertising is now evolving in an environment where organic content is becoming increasingly popular, and it\u2019s supposed to generate engagement and interaction!<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n

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\n B - FACEBOOK ADS ACCOUNT
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Now that we have a better overall understanding of the platform, let's get into the Facebook Ads Manager and your Facebook Ads Account.<\/b><\/p>\n

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The main tabs to familiarize yourself with (in red)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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\n Facebook Business Manager
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Everything starts in the Facebook Business Manager.<\/p>\n

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You must understand that the Business Manager is mandatory if you want to work with several accounts, collaborators and other external accounts. The Business Manager is the key to all of your Facebook Ad Accounts, Pixels (which we\u2019ll touch on later), your Facebook\/Instagram pages, and all other resources you manage.<\/p>\n

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In this image, the External Business Manager<\/strong> gets access to the Facebook Ad Account #2 because the Business Manager shares it and all of its resources (Facebook Page, Pixel, DPA Catalog<\/strong>, etc.) with the External Business Manager.<\/p>\n

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To create a Business Manager<\/a>, and in tandem, an advertising account (or inherit one), all you have to do is follow Facebook's instructions. We strongly advise you to create a Business Manager account before your ad account.<\/p>\n

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You will spend very little time in this tab, but it is necessary to master it for future collaborations or account creations.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n

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\n The Ads Manager
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The Facebook Ads Manager<\/strong> is where you\u2019ll spend most of your time. <\/p>\n

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The Ads Manager includes 3 main tabs: Campaign, Audience, and Ads.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Campaign Tab<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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The Campaign<\/strong> Tab<\/strong> allows you to set a budget for your campaigns and a campaign objective.<\/p>\n

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When you create a campaign, and therefore a Facebook ad, you will always be asked to choose an objective related to what you wish to achieve as a business, or what you wish to accomplish with that particular campaign.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Facebook Campaign Objectives<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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The Audience\u00a0<\/strong>Tab<\/strong> is where you can define your target audience(s), a start and end date, a spending limit, where to broadcast your ads, and your attribution window\/type.<\/p>\n

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The Ads<\/strong> Tab <\/strong>is where you can see you see, edit, and control your creatives. Let\u2019s now take a look at what a standard ad looks like.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Example of one of J7 Media\u2019s Facebook Ads<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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A standard ad is composed of 6 or 7 elements:<\/p>\n