{"id":10246,"date":"2025-11-13T15:59:42","date_gmt":"2025-11-13T19:59:42","guid":{"rendered":"https:\/\/j7.tactikdev.com\/blogue\/e-commerce-and-facebook-advertising-setup-guide\/"},"modified":"2025-11-19T05:33:50","modified_gmt":"2025-11-19T09:33:50","slug":"e-commerce-and-facebook-advertising-setup-guide","status":"publish","type":"post","link":"https:\/\/www.j7media.com\/en\/e-commerce-and-facebook-advertising-setup-guide\/","title":{"rendered":"E-commerce And Facebook Advertising: Setup Guide"},"content":{"rendered":"
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E-commerce And Facebook Advertising: Setup Guide<\/h2>\n<\/div>\n
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\nAntoine Dalmas
\nDigital Marketing\n<\/div>\n<\/div>\n
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Do you have an e-commerce website? Do you sell services directly on the Internet? Then there\u2019s an advertising method that has surely caught your attention, namely Facebook advertising.<\/p>\n

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When you sell on the internet everything is traceable, which is what makes it the perfect tool.<\/p>\n

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But if you\u2019re looking to set up Facebook ads, where should you start?<\/p>\n

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That\u2019s the question that we\u2019ll answer in this article. After working with and supporting the growth of many e-commerce businesses, we\u2019ve discovered an almost universally applicable action plan to implement. <\/p>\n

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\n Pixel And Events: Track Your E-commerce
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Before rushing into advertising, you need to set up the system that will track all conversions and purchases on your website.<\/p>\n

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We talked about this in a previous article; you have to set up your pixel as soon as possible, ideally almost as soon as you create your website.<\/p>\n

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If you\u2019re using Shopify, Prestashop and other similar platforms, there are many solutions to facilitate its integration. Otherwise, you can refer to this guide to learn how to create a pixel and install it.<\/p>\n

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Once you\u2019ve done that, Facebook can see everything that's happening on your website. It can now track your potential customers on the pages they visit and keep track of all their actions... But you need to ask Facebook to do so!<\/p>\n

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To do this, you need to set up \"events\".<\/p>\n

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A sale, a registration, an initiated checkout, an add to cart; these are all events that Facebook can track.<\/p>\n

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You'll need to set them up as quickly as possible for two reasons:<\/p>\n

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\n 1. You\u2019ll Be Able To Create An Optimized Facebook Ad For Each Of These Events
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That is to say that\u00a0Facebook will find a maximum number of people ready to carry out the requested action on your e-commerce website.<\/p>\n

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2. You\u2019ll know if your advertising is profitable<\/strong><\/p>\n

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A common challenge faced by e-commerce business owners is determining their cost per sale in order to know how profitable each sale actually is.\u00a0\u00a0<\/p>\n

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That\u2019s feasible as soon as you put a value on each item.<\/p>\n

With this tool, you\u2019ll have access to the \"Return on Ad Spend\" metric which will answer that question. <\/p>\n

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Note that the outcome and next steps to be taken will differ depending on whether you\u2019ve had your pixel set up from the start or whether you chose to wait a while before setting it up. <\/p>\n

The Facebook pixel does not have a retroactive effect once it is set up, i.e. you cannot track back to previous visitors to your website at a time when there was no Pixel.<\/p>\n

If you\u2019ve had a pixel from day one, you should implementItem 3 as soon as possible. Otherwise, start with Item 2. <\/b><\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n

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\n 2 - Acquisition: Feed Your Facebook Pixel
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A) Sales Funnel and Facebook Advertising<\/p>\n

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As an e-commerce business, you need to understand the sales funnel and the buyer\u2019s journey.\u00a0<\/p>\n

It is a series of stages that your prospect goes through before making a purchase.<\/p>\n

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Here are the 5 stages:\u00a0<\/p>\n