{"id":10260,"date":"2025-11-13T15:59:42","date_gmt":"2025-11-13T19:59:42","guid":{"rendered":"https:\/\/j7.tactikdev.com\/blogue\/increasing-your-e-commerce-sales-david-gregoires-tip-tricks\/"},"modified":"2025-11-19T05:33:50","modified_gmt":"2025-11-19T09:33:50","slug":"increasing-your-ecommerce-sales-david-gregoire","status":"publish","type":"post","link":"https:\/\/www.j7media.com\/en\/increasing-your-ecommerce-sales-david-gregoire\/","title":{"rendered":"Increasing Your E-commerce Sales - David Gr\u00e9goire\u2019s Tip & Tricks"},"content":{"rendered":"
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Increasing Your E-commerce Sales - David Gr\u00e9goire\u2019s Tip & Tricks<\/h2>\n<\/div>\n
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\nAntoine Dalmas
\nDigital Marketing\n<\/div>\n<\/div>\n
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We welcomed David Gr\u00e9goire, alias \"Mr.E-commerce,\" during our 5@J7. Seeing as e-commerce is an industry that is not running out of steam any time soon (and because as an agency we are in permanent contact with it), David passed by\u00a0to share his expert advice to help you increase your e-commerce sales.<\/p>\n

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We welcomed David Gr\u00e9goire aka \"Mister E-commerce\" at our 5@J7. E-commerce is an industry that\u2019s not losing steam (and, as an agency, we\u2019re in constant contact with it), so David came to share some advice to help you increase your e-commerce sales.<\/p>\n

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\n INVENT, TEST, VALIDATE, INCREASE
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One is not born Mister E-commerce; you become it by inventing, testing, validating and increasing sales techniques.<\/p>\n

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That\u2019s the training that David received while working at Voyage \u00e0 Rabais, an e-commerce website that generates over $100 million in sales per year.<\/p>\n

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Starting on Google Adwords, he had carte blanche to boost the agency's sales. That's how he was able to try new things, both in terms of online advertising and on the website itself. A Growth Hacker philosophy, basically.\u00a0<\/p>\n

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Then came a day when David made the decision to leave Voyage \u00e0 Rabais to start his own business.\u00a0<\/p>\n

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Since then, he has created several businesses, while others have fallen into oblivion\u2026<\/p>\n

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\"I had an online funeral store that didn't work at all! Maybe too early for the times...\"<\/p>\n

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\n Finding The A-ha Moment
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In entrepreneurship, there is a well-known term called A-HA. It\u2019s mentioned in books such as:<\/p>\n

- Zig-Zag : The surprising path to greater creativity<\/a> by Keith Sawyer<\/p>\n

- Hacking Growth<\/a> by Sean Ellis<\/p>\n

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It refers to the moment when we understand why something works and when we become aware of its potential.<\/p>\n

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To give you an example, Instagram was not launched on the mobile application market as is.<\/p>\n

It was previously called Burbn (for Bourbon Whisky).<\/p>\n

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Burbn was designed as a geolocation app to discover new places and to share photos at these locations.<\/p>\n

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\n A Massive Failure Until The Creators Had An A-ha Moment\u2026
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Everyone used Burbn in the same way and only one feature was popular on the app... I'll let you guess which one.<\/p>\n

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After that A-HA Moment, Burbn became Instagram and its design was revisited to allow photo sharing in less than 3 clicks.<\/p>\n

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Let's go back to David, who had his AHA Moment by dint of calling online merchants to offer them his services.<\/p>\n

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By always asking the same questions, he made an interesting discovery: 80% of online merchants did not display 100% of their products on their websites.<\/p>\n

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\n A-HA!
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If the majority of e-commerce businesses do not put 100% of their items online, it must be because it\u2019s a difficult task.<\/p>\n

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If it\u2019s difficult, there\u2019s a market.<\/p>\n

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From that point on, David launched two things:<\/strong><\/p>\n

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