{"id":10273,"date":"2025-10-12T15:59:42","date_gmt":"2025-10-12T19:59:42","guid":{"rendered":"https:\/\/j7.tactikdev.com\/blogue\/7-ways-to-reduce-your-acquisition-costs-on-facebook\/"},"modified":"2025-11-19T05:33:50","modified_gmt":"2025-11-19T09:33:50","slug":"7-ways-to-reduce-your-acquisition-costs-on-facebook","status":"publish","type":"post","link":"https:\/\/www.j7media.com\/en\/7-ways-to-reduce-your-acquisition-costs-on-facebook\/","title":{"rendered":"7 ways to reduce your acquisition costs on facebook"},"content":{"rendered":"
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7 ways to reduce your acquisition costs on facebook<\/h2>\n<\/div>\n
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\nAntoine Dalmas
\nFacebook Ads Guide\n<\/div>\n<\/div>\n
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What's amazing about Facebook advertising is how you can track absolutely everything which allows you to invest in the action that's important to you. An add to cart, a checkout initiated, a purchase, a sign-up, an appointment booking... A multitude of actions made possible thanks to the Facebook Advertising Conversion objective.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Let's get a little more technical!<\/p>\n

In order to make sound decisions when it comes to Facebook advertising, you need a good dashboard.<\/p>\n

In this article, we\u2019ll only talk about the conversion objective and therefore the cost per conversion\/acquisition (CPA) and other key performance indicators that will allow you to make the best decisions.\u00a0<\/p>\n

I\u2019ve already written an article on the subject, but here are the metrics that you should have in front of you:<\/p>\n

Conversion & Cost per Conversion<\/strong><\/p>\n

No explanation needed when it comes to these two metrics, wouldn\u2019t you agree?<\/p>\n

Return on Ad Spend (ROAS or RSDP)<\/strong><\/p>\n

If your conversion leads directly to a monetary transaction with your prospect, it would be best to indicate this in your report. Considering that a single transaction can involve the purchase of several products, your CPA per number of purchases could be high but, given the resulting turnover, it would still be profitable!\u00a0<\/p>\n

You should be taking this metric into account, if possible!<\/p>\n

Link Click-Through-Rate (Unique CTR)<\/strong><\/p>\n

Unlike the regular CTR, this one only applies to a click on the link or button that appears on your ad. Regular CTR applies to a click on a video, a click to enlarge an image, a click to see more text: a metric that is far removed from your reality!<\/p>\n

We consider that a Unique CTR above 1% is considered a good metric.\u00a0<\/p>\n

Cost Per Link Click (CPC)<\/strong><\/p>\n

The Cost Per Link Click is the consequence of your Unique CTR or vice versa! If many people click on your ad, your Cost Per Link Click will be low and your Unique CTR will be high. In the opposite scenario, your Cost Per Link Click will be high.\u00a0<\/p>\n

Your dashboard should now look like this.<\/p>\n

These are not the only key performance indicators that you should keep an eye on, but they remain the most important for our analysis.<\/p>\n

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\n 2 - no conversions on Facebook
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We\u2019ll make this short.\u00a0<\/p>\n

Let's say you launched a campaign 4 days ago with a small budget (say 10$\/day) and that you\u2019re not getting any conversions.<\/p>\n

In this case, you need to do a complete review of your campaign\/ads\/funnel.<\/p>\n

Here are the potential reasons why :\u00a0<\/p>\n