We welcome a new member of the Academy: Edouard Vely, Facebook Ads expert and founder of We Love Digital.
Edouard has an interesting profile because he's been on both sides of the fence: agency and advertiser. This has enabled him to understand that a good Media Buyer is someone who doesn't hesitate to get out of Meta's Ads Manager to get the "real numbers".
In this interview, we discuss his tests, observations and advice in the field.
Enjoy!
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