Popeye’s Supplements is a Canadian company that sells a wide variety of fitness and health supplements nationwide.
A client for almost two years, Popeye’s Supplements commissioned J7 Media to hit a record number of online sales in 2021.
Having just come out of the Black Friday and Holiday periods, J7 Media accepted the challenge and managed to take the advertiser’s results to even greater heights than ever before!
After the holiday season, it was challenging to immediately relaunch a series of promotions without causing audience fatigue. The objective was therefore to increase return on investment by leveraging the client’s back end, while reducing the cost per purchase. It was also essential to maintain account scale by relying on Popeye’s strong brand awareness, while further capitalizing on cross-selling and reactivation opportunities specific to the dietary supplements industry.
Our strategy consisted of running acquisition campaigns with conversion objectives and creating a multitude of ads for several different funnels.
Website redirects, dedicated sales pages, quizzes featuring upsell offers... we let Facebook decide what the best sales funnel would be each time. By doing so, we were able to maintain a high budget and didn’t indirectly compete with overlapping audiences.
DPA retargeting ads are perfect for a client like Popeye’s as they have a huge product catalog and a very large warm audience – two things Facebook loves to optimize!
In addition to a retargeting campaign, we also launched a Cross Selling DPA campaign, which consisted of targeting buyers 31-90 days after an order to offer them new products they’d like based on what they’ve already purchased.
At the same time, we used the ‘Manage Languages’ feature to produce bilingual ads and centralized all of our budget on fewer audiences.
Almost 6 months after our last sale (End of Year Sale), we decided we needed to turn our substantial number of warm prospects into buyers. To do so, we ran a huge, 5-day promotional campaign for our client’s Flash Sale.
Between January and June, Facebook campaigns generated significant revenue growth compared to the same period in 2020. By focusing on the client’s back end and advertising investments, Popeye’s Supplements optimized its spending to achieve measurable and sustainable performance.
We follow a clear 5-step process to start an effective and aligned collaboration:
