Jimmy Sévigny is a Quebec sports coach and influencer who has more than 330,000 followers on Facebook and Instagram. He offers many services to his community, such as food supplements, as well as Mega Workout training throughout the province!
In order to successfully launch his new online platform, Aktivation, Jimmy called on J7 Media to plan a Facebook acquisition campaign.
Here's how we proceeded.
Generate sales across all channels (Facebook, Instagram, and email marketing).
Clean up the account to allow Facebook to optimize performance more effectively.
Drive a high volume of subscriptions for the rest of the year.
The first challenge was to structure and simplify the advertising account, which was overly fragmented by numerous ad sets that scattered the budget and limited performance. It was also necessary to turn the brand’s strong organic community engagement into tangible sales through Facebook, Instagram, and email marketing. Finally, the lack of an urgency-driven strategy was a key obstacle: time-limited campaigns needed to be implemented to quickly stimulate sign-ups and generate a high volume of subscriptions for the year.
Our first operation was to warm Jimmy's audience to the platform with a lead opt-in contest. After registration, we proposed the first offer for the Aktivation platform.
Once the contest ended, we successively launched our first two acquisition and retargeting campaigns. From the start, we produced a very significant number of advertisements to avoid Ad Fatigue and always take full advantage of what Facebook has to offer.
Ten days later, we launched the first retargeting promotion.
We then announced a price hike for the end of the month. The goal was to convert our audiences to the fullest extent. For this, we ran ads for the whole week, the weekend, and the last day leading up to the price increase.
In just one month, Jimmy Sévigny’s Facebook campaigns achieved an overall ROAS of 3.40, turning every dollar invested into more than three dollars in revenue.
We follow a clear 5-step process to start an effective and aligned collaboration:
