Are you hitting a plateau with your growth from Facebook ads?
Our agency manages over $50 million in Meta ad spend each year.
Through our experience, we’ve identified why some advertisers hit a plateau and never manage to break through the $1,000-per-day threshold for profitable ad spend.
This can manifest in several situations you encounter every day:
Your costs are rising for no apparent reason
You're testing a lot… but nothing seems to stick
Your results are inconsistent
You're running out of creative ideas and don't know what to make next
The Facebook Ads Scaling Plan is a free strategic deliverable prepared by a senior media buyer from the J7 Media team.
Any profitable budget increase for Facebook Ads requires a thorough analysis: identifying saturated angles, mapping the current creative library, and measuring scaling potential by vertical.
This is exactly what we outline in this document, which you’ll receive in three key steps, ready to be implemented within 30 days of receipt.
How We Develop Your Scaling Plan in 3 Steps
We assess your risk exposure
Since the introduction of Advantage+ campaigns, Meta has tended to hide behind settings and a campaign structure that are overly simple but that ultimately lead you to make poor decisions down the line.
We’ll take a closer look at your current structure to determine whether a budget increase is actually feasible right now, or whether you risk losing effectiveness by scaling too quickly.
We define your initial advertising portfolio
There are three types of ads on a Facebook Ads account
Ads That Don't Work
File this away quickly to free up budget and time for algorithm training.
Good results but a limited budget
They are often overshadowed by a more prominent creative. But they need more space to express themselves (and better define their position).
Large budget and goals met
These are the ones we need to build on (and adapt) as a priority so as not to lose momentum on the account.
It’s crucial to identify which ones will actually be effective when we need to increase your budget.
Scaling up poor-performing creatives will wipe out your ROAS in 72 hours and freeze your ad account for at least two weeks.
So we map out your entire creative history from the last six months.
Meta KNOWS exactly which marketing angles are most likely to perform well on its platform. They call them the Meta Motivators.
Based on your content ecosystem, we provide you with 20 marketing angles based on the Meta Motivators tailored to your audience.
You’ll walk away with a detailed production plan for the coming months.
Who is this Meta Ads assessment intended for?
✅ For advertisers who meet the following criteria:
- A Meta Ads budget of between $15 and $30,000 per month. - An active ad account for at least 6 months with a history of actionable data. - You work in e-commerce (Shopify, WooCommerce, PrestaShop, or other) or in B2C/B2B lead generation. - You are based in Europe or North America.
❌ This assessment isn't for you if:
- You're just getting started with Facebook Ads (less than 3 months of history). - You're looking for Facebook Ads training rather than an audit (check out J7 Academy instead). - You're not ready to delegate the management of your Meta Ads account
Customer Testimonial
What they think of us
Order your free assessment
Please fill out this form. A member of the J7 team will contact you within 24 business hours to arrange for the retrieval of your advertising account credentials and schedule the handover session.
Why should you entrust us with your Facebook Ads analysis?
J7 Media manages over $50 million on Meta’s advertising platform each year, but that’s not all:
- Over 10 years of experience with Meta Ads - Meta Business Partner status - Specialized in profitable scaling
Or why not see what our clients have to say about us? They’re the best ones to tell you!
The assessment is free if we believe your business is a good fit for the advertisers we can help as an agency.
How long does it take?
A maximum of one week from the time we receive access to your advertising account until our introductory meeting. Specifically: 3 days for the technical audit, 2 days to develop the creative plan, and 1 to 2 days to prepare the presentation.
What kind of access will you ask me for?
A maximum of one week between the time we receive access to your advertising account and the introductory meeting.
Our tracking isn't perfect—is that a problem?
No. In 80% of the accounts we analyze, tracking isn't perfect. The assessment is based first on the current situation and then helps identify exactly what needs to be explored further. One of the deliverables, in fact, includes a plan to correct the tracking if necessary.
Does the assessment also cover Instagram Ads?
We run Meta Ads, which means we manage all of the group's ad placements: Facebook, Instagram, and Messenger.
Who will review my account?
A senior media buyer on the J7 Media team.
What happens if I don't want to work with you after the diagnosis?
Nothing. The deliverable is yours to keep; you can implement it in-house, with your current agency, or with a freelancer. We make no commitment to follow up, and we will not follow up more than once after delivery.
Who are you?
J7 Media is a media agency based in Montreal (Quebec, Canada) and Barcelona (Spain) and is a certified Meta Business Partner. Founded in 2016 by Antoine Dalmas, it now employs more than 30 media buyers specializing in Facebook Ads. We also run the YouTube channel Social Scaling
