This e-commerce brand partnered with J7 Media to cross the symbolic $1M revenue threshold in its growth trajectory.
This e-commerce brand partnered with J7 Media to cross the symbolic $1M revenue threshold in its growth trajectory.
The objective was straightforward: generate $1 million in revenue through Facebook Ads—a +53% increase compared to the previous year.
Having already managed the account the prior year, we had laid the groundwork with proven strategies that delivered solid results. The mission was now to accelerate momentum and crush the brand's new 2025 targets.
Having already managed the account the prior year, we had laid the groundwork with proven strategies that delivered solid results. The mission was now to accelerate momentum and crush the brand's new 2025 targets.
La Boîte à bonbons generates the vast majority of its sales toward the end of the year. However, our responsibility was to drive sustained growth during the off-peak months leading up to the holidays. To achieve this, we built a structured promotional calendar that provided compelling, timely reasons to buy across every season.
Even before October hit, the promotional calendar had boosted net-new customer purchases by +78%. To guarantee Q4 would be an absolute home run, we also ramped up our investment in lead generation.
From our previous year's data, we knew that leads captured year-round drive a substantial share of total holiday sales and net profit. Acquiring an email lead is significantly cheaper than directly converting a cold buyer—especially as CPMs surge during peak season.
Our combined efforts throughout the year, paired with strong PR coverage, triggered a familiar (and welcome) challenge previously seen in 2024.
Despite meticulous planning for Q4, La Boîte à bonbons completely sold out of its top-selling SKUs by early November, capping how far we could scale top-line sales.
Demand was so intense that even if the brand had ordered twice the inventory, they would have still sold out—a clear testament to the power of high-converting offers tied to a disciplined promotional calendar.
We follow a clear 5-step process to start an effective and aligned collaboration:
