Clinique virtuelle

Established in 2018, La Clinique Virtuelle is a Quebec business that offers professional psychosocial support services as well as a variety of clinical products intended for the general public. Among the most popular products are weighted blankets and online training about stress and anxiety management.

In August 2019, to accelerate its growth, La Clinique Virtuelle decided to partner with J7 Media in the goal of increasing sales and taking their first steps toward online advertising.

The young company’s sales have skyrocketed since they started collaborating with the team of experts at J7 Media, going from 0 to 300 K per month in just 1 year.

Client

Clinique virtuelle

Industry

Well-being

Headquarters

Québec

Objectives

Identify a winning advertising approach for La Clinique Virtuelle’s products, which often have specific delivery dates.
Increase purchases of the flagship product: weighted blankets.
Maintain a consistent ROAS above 5.

Challenges

For La Clinique Virtuelle, the first challenge was starting from scratch with Facebook advertising, with no historical data or usable insights. The lack of a pixel and proper tracking made it difficult to build relevant audiences and accurately measure performance. As a result, a solid advertising structure had to be built from the ground up, while also identifying an effective approach to promote products tied to specific delivery dates. Another major challenge was maximizing sales of the flagship product—weighted blankets—while maintaining a ROAS above 5, a critical requirement for ensuring profitable and sustainable growth.

Our Initial Assessment

No history of Facebook advertising when we first started collaborating.
No Pixel or tracking, therefore no recorded data to be used to create potential audiences.
Offer and product with high potential.

Our Objectives

Find a winning advertising strategy for La Clinique Virtuelle's products, which often have very specific delivery dates.
Increase purchases of their flagship product: weighted blankets.
Maintain a ROAS above 5.

Our Strategy

Create and spread product awareness on cold traffic
Diversify and acquire relevant audiences for La Clinique Virtuelle
Maintain a constant revenue stream and ROAS above 5
Diversify offers and retain a high shopping cart value

Contest Creation

The contests contributed to accelerated brand awareness amongst targeted audiences, all the while generating engagement and, more importantly, sales.

Setting Up a Presale

The implementation of pre-sale campaigns with exclusive offers allowed La Clinique Virtuelle to generate ongoing sales, even while awaiting stock arrival at the warehouse in Quebec.

Flash Sales & Bundles

Diversifying promotions and combining different products at exclusive prices for a very limited period of time allowed La Clinique Virtuelle to offer higher value-added offers while increasing the average shopping cart size. This allows them to maintain an average monthly ROAS between 5 and 8.

Dragon’s Den Promotional Event

The company's television appearance on the set of “Dans l'œil du Dragon”, combined with extensive advertising coverage [ads, landing page, abandoned cart email sequence] based on retargeting, saw La Clinique Virtuelle’s sales explode to more than $234,000 in just 48 hours.

A few days later, the company was out of stock.

Results that speak for themselves

Measurable performance, tangible growth, and objectives exceeded. The numbers clearly demonstrate the impact of the strategies implemented and validate the effectiveness of the actions taken.

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Growth in monthly turnover after 1 year of collaboration.

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The business has generated an average ROAS of 6.58 in Facebook advertising in the last year.

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La Clinique Virtuelle has an average conversion rate of 8.21% on its website.

Become client

Work with us

We follow a clear 5-step process to start an effective and aligned collaboration:

01

Growth diagnosis for your situation

02

Presentation of the diagnosis

03

Complete audit of your account

04

Presentation of the audit

05

Facebook Ads account recovery

Request an assessment