Deux par Deux has trusted us for nearly 5 years to steer profitable Meta Ads acquisition for their e-commerce store.
Deux par Deux has trusted us for nearly 5 years to steer profitable Meta Ads acquisition for their e-commerce store.
Drawing on years of accumulated account learnings, our 2025 objective was clear: consolidate our top performers from 2024 while relentlessly testing new approaches to fuel sustained growth.
Driving sustained, profitable growth for an e-commerce brand cementing its footprint across Canada
As with several e-commerce brands we partnered with in 2025, we deployed a dedicated campaign objective compelling Meta to exclusively target new buyers.
The goal: prevent the algorithm from taking the easy route by repeatedly retargeting past customers, ensuring we capture genuine, incremental growth.
This approach allowed us to maintain "pure" cold acquisition through the first three quarters before reactivating our warm audiences during peak promotional surges like Black Friday.
Since 2024, we had been running a dedicated account for the English-speaking market (Rest of Canada - ROC). In 2025, we scaled our ad spend on this account by +43% to capture market share, duplicating the learnings gained from Deux par Deux's domestic stronghold in Quebec.
This "mirror" strategy proved so successful that the ROC account actually outperformed the primary account, absorbing over $225,000 in additional ad spend.
With an in-depth understanding of the offers, hero products, and messaging angles that convert during key calendar moments, we can accelerate performance through a precise activation schedule.
In 2025, we deployed our lead generation playbook earlier in the season to build large warm audiences ahead of November and maximize our Black Friday impact.
We replicated this exact playbook toward year-end to maintain peak on-site traffic and prevent market share bleed to competitors.
While Deux par Deux’s previous daily spend record sat above $13,000, we broke the $16,000/day milestone in 2025!
We follow a clear 5-step process to start an effective and aligned collaboration:
