Case studies

During the first few months of the year, we worked closely with the brand to tackle cost structures and break-even thresholds on Facebook Ads. This enabled us to establish clear profitability guardrails, making decision-making straightforward when scaling spend. At J7 Media, this financial alignment forms the foundation of any successful e-commerce partnership.

With the Andromeda update, Meta prioritizes creative diversity more than ever. We challenged the brand’s minimalist art direction to produce contextual, real-life creatives (e.g., jewelry worn in everyday settings). UGC (User-Generated Content) and FGC (Founder-Generated Content) formats vastly outperformed.

At the same time, given the brand's extensive product catalog, we aggressively scaled Catalog Ads—a format engineered to absorb budget increases seamlessly.

A cornerstone of this record-breaking year was introducing a structured promotional calendar. We established a cadence of one high-impact activation per month, leveraging irresistible site-wide offers like the "Big Summer Sale" (up to 30% off) and "Quebec Black Friday" (up to 40% off).

To fuel these major pushes and scale aggressively, we leveraged the Cost Per Result Goal bid strategy. This allowed us to scale ad spend from an average of $10,000/month to over $30,000/month by year-end, while compelling Meta’s algorithm to respect our financial targets—protecting profit margins during peak traffic surges.