RenoQuotes is a platform that allows homeowners to receive three free quotes for a wide range of home improvement projects—from complete kitchen renovations to new roofs and exterior landscaping.
RenoQuotes is a platform that allows homeowners to receive three free quotes for a wide range of home improvement projects—from complete kitchen renovations to new roofs and exterior landscaping.
RenoQuotes has partnered with J7 Media for several years to scale their qualified lead volume through Facebook Ads.
As with any lead-generation business, our core challenge over the years has been to steadily increase ad spend on Facebook Ads while keeping acquisition profitable and hyper-relevant.
Right from the beginning of our partnership, we replaced the brand’s single acquisition funnel with dedicated, multi-vertical funnels. The goal: drastically increase ad relevance while aligning with project seasonality. We designed a suite of targeted opt-in quiz funnels mapped to specific home improvement categories (e.g., kitchens, flooring, bathrooms, etc.).
This approach proves exceptionally effective when managing dedicated campaigns for each individual landing page rather than relying on one monolithic campaign. It also provides a much safer, more predictable framework for scaling ad spend.
Relying on the exact same media-buying tactics year after year is a recipe for stagnation. The Meta platform evolves constantly, and account architectures must adapt with it.
While our overarching goal remained identical (scaling qualified lead volume), we continually refreshed our tactical execution—notably by consolidating creatives within the Advantage+ suite Meta rolled out. We started with isolated sandbox tests before gradually shifting our budget over without losing campaign momentum.
Once your core offers, audiences, and ad creatives are definitively proven, it is time to deploy an additional growth lever: top-of-funnel brand awareness. In 2025, we launched our first dedicated campaign built to capture new market share in a targeted geographic area using customer UGC videos.
After hitting an initial record of $3,000 in daily spend on Facebook Ads in 2024, RenoQuotes smashed that milestone in 2025, surpassing $5,200/day. A clear blueprint for sustained, profitable scale!
We follow a clear 5-step process to start an effective and aligned collaboration:
