Ep.414 - Lili Fortin - How Tristan Survived 50 Years of Fashion, 3 Economic Crises, and a Pandemic

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How Tristan Survived 50 Years of Fashion, 3 Economic Crises, and a Pandemic

In this episode of Hypergrowth, Lili Fortin, President of Tristan, shares how this Canadian family business, founded in 1973, has navigated the decades without ever losing its DNA. 👔📈

We discuss:

✅ How Tristan maintained 30% local production amid globalization

✅ The role of e-commerce in transforming the brand post-pandemic

✅ What Lili Fortin learned while leading in the U.S., Hong Kong, and Singapore

✅ How to lead a family business without selling it or losing its identity

✅ Why "calm, straight, and forward" became her management mantra

✅ What it takes to build a strong and sustainable brand in Canada today

Whether you're an entrepreneur, CEO, marketer, or digital manager, you'll love this inspiring story from a businesswoman who blends heritage, modern vision, and sustainable growth.

🔔 Subscribe to discover more true stories from Canadian entrepreneurs.

To learn more about Tristan: https://www.tristanstyle.com/fr
To learn more about Lili Fortin: https://www.linkedin.com/in/lili-fortin-254b571/

To connect with me on LinkedIn: ⁠https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/

⁠Our Social Scaling Podcast: https://www.youtube.com/@podcastsocialscaling
Our Commerce Elite Podcast: https://open.spotify.com/show/0gQuSXr2UORfiik4tXjAtj?si=vTljRnUOQOmvMEfJ2hEHTQ
Our No Pay No Play Podcast: https://www.j7media.com/fr/podcast-no-pay-no-play

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