This week, we welcome Laurent, Account Director at J7 Media, who tells us about a Facebook Ads account that saw its ROAS increase by 260% compared with last year.

What does that look like in numbers?

Over $33,700 in spend for the period January/May 2022 -> ROAS of 2.0617

$300 in spend for the period January/May 2023 -> ROAS of 5.3

So, with half the budget on Facebook Ads, Laurent's team managed to increase his client's sales by a record +34%!

In this episode, he explains the whole strategy behind this report, from analysis to campaign implementation.

Enjoy!

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NOTES:

• J7 Media
• Social Selling
• J7 Académie