Having trouble converting with your Facebook Ads campaigns?

It might not be your ads... but your sales funnel.

In this episode, Antoine Dalmas breaks down 10 essential questions to understand what happens after the click: sales page, product page, lead magnet, retargeting, attribution, etc.

• What exactly is a sales funnel on Facebook Ads?
• How many steps should a good sales funnel have?
• Where do I start in my funnel: the offer, the ad, or the landing page?
• Should I send my traffic to a product page or an opt-in page?
• How do I know if it’s my ad or my page that’s blocking the results?
• Should I create a different funnel for each audience or each product?
• When should I do retargeting in my sales funnel?
• Which KPIs should I track to analyze my funnel?
• Can I launch a sales funnel without the pixel properly installed?
• What’s the difference between a funnel for a lead and a funnel for e-commerce?
• Should my funnel be mobile first?

NOTE:
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