Should You Use CBO or ABO When Starting Out with Facebook Ads?

This question comes up time and time again among advertisers launching their first Facebook Ads campaign. Behind this seemingly technical choice lies a direct impact on your ad performance: stability, learning speed, testing structure, and even scaling potential.

In this episode of No Pay No Play, we dive deep into:

– The differences between Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO)
– The real benefits of CBO for small budgets, especially during the launch phase
– The limits of Meta’s promise of automatic optimization
– Real-world cases where ABO remains the better option—especially for structured testing or audience-level budget control
– And finally, the rise of Advantage+ campaigns, which introduce a hybrid, automated approach

Each recommendation is based on real account management cases at J7 Media to help you make the best choice based on your level and goals.