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Meta to introduce subscriptions: what are the real consequences?
Meta to introduce subscriptions: what are the real consequences?
Last week, the Meta group announced its intention to offer European users a subscription fee of ten dollars in exchange for an ad-free experience.
Antoine Gagné and I discuss the announcement, the political realities Meta is currently facing in the European Union, and the risks and consequences this could have for advertisers.
An excessively important episode, reminiscent of a certain iOS14...
Enjoy!
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