The Pixel is dead… long live the Conversion API?

In this episode of No Pay No Play, we clearly explain how Meta tracks your sales — and why tracking has become a critical issue for your ad performance.

You’ll learn:

- What the Conversion API (CAPI) is in simple terms

- Why it has become essential since iOS14

- How to intelligently combine it with the Pixel

- How to know if you’ve properly installed CAPI

- Mistakes to avoid on Shopify, GTM, etc.

Whether you’re an advertiser or a media buyer, this episode is a must-listen to understand how Meta attributes your conversions today.

NOTE:
👉 Agency: https://www.j7media.com/fr
🎓 Training: https://j7academie.com/
📬 Newsletter: https://j7media.com/escouade