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Sustainable tourism, self-financing, and the 2030 strategy: Sépaq’s winning formula

In this episode of Hypergrowth, we welcome Martin Soucy, President and CEO of Sépaq, the largest public tourism company in Quebec. He shares how the organization generates $885 million in GDP for Quebec, while being 85% self-financed.

Running a state corporation like a private business? That’s the successful bet Sépaq made—growing from 2.4 million to 12 million visitors thanks to an agile business strategy, a sustainable vision, and a relentless focus on the customer experience.

We cover:
✅ Sépaq’s unique economic model
✅ Innovation drivers in the public sector
✅ How to drive growth without harming the environment
✅ Strategies to attract more international tourists
✅ Why nature-based tourism is a winning card for Quebec
✅ The 2030 vision of a public company… run like an SME

Are you a founder, operator, or marketing strategist in a growing business? This episode offers a masterclass in long-term vision, regional impact, and sustainable growth.

🔔 Subscribe for more strategic conversations between impact-driven builders.

Connect with me on LinkedIn: https://www.linkedin.com/in/antoine-gagn%C3%A9-69a94366/
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