Using existing assets to launch supporting organizations is one of the fastest ways to get a business off the ground. We often think we have to start a project from scratch, but the truth is quite different. There are many ways to launch companies quickly and that's what we're going to talk about in Hypergrowth's 65th episode. This episode’s guest Olivier Primeau, President and Founder of the Midway Group is with us today to discuss the steps he took to commercialize several of his products and brands. From BeachClub, to his extremely popular drink Beach Day Every Day, Olivier tells us about his development and marketing strategies. You'll notice in the interview that despite the fact that 2020 could have totally compromised his businesses, Olivier saw things differently by focusing his energy on actions he could control. Without further ado, my discussion with Olivier Primeau.

*This episode is only available in French.

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