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Facebook ads : What to do on Facebook in Q1?
Episode 23
Facebook ads : What to do on Facebook in Q1?
Q1 is a great time to advertise on Facebook! The CPM is usually way lower than what you've been experiencing in Q4 and it's also the perfect timing to test some different initiatives like; conversion lift test or branding lift test. Also, Q1 of 2021 will mark the beginning of the new Facebook attribution window which is 7 day click and 1 day view. Enjoy!
