Social selling podcast for Facebook, Instagram, Linkedin

For Black Friday, which is the best time to generate maximum sales for online businesses, our client Coco Village wanted to double its usual Facebook budget from $50,000/month to $100,000/month. The goal was to generate, with this amount, a minimum of half a million dollars in sales during this auspicious time of year.

Did you know that the average time spent on Facebook per day is 40 minutes (28 minutes for Instagram)? That gives your ads a big window of opportunity, especially for Facebook Ads retargeting.

As a reminder, retargeting consists of targeting people who have previously visited/interacted/converted with your website (or your social media accounts) without having taken a crucial step (e.g.: making a purchase).

2019 is a year of change for Facebook, notably when it comes to metrics available on its Ads Manager. On March 12, the platform announced an interesting update for advertisers: its Relevance Score would disappear in favor of 3 new metrics.

We've discussed the funnel, the lead magnet, videos, and copywriting for your ads, but we have yet to talk about Facebook targeting. Without further ado, I will rectify this situation and address the topic in this blog post.

As a Facebook agency, we're often asked about best practices during our Lives, client meetings or consultations.

Seeing that the same questions kept coming up, I decided to gather them together in this article and spare you the stress and confusion!

What's amazing about Facebook advertising is how you can track absolutely everything which allows you to invest in the action that's important to you. An add to cart, a checkout initiated, a purchase, a sign-up, an appointment booking... A multitude of actions made possible thanks to the Facebook Advertising Conversion objective.

During a Live held for our Facebook group members, J7 Media (represented by Antoine and Tareq) revealed the 5 ESSENTIAL steps that should be followed if you want to increase the number of clicks on one of your ads.  

This method works for any business (or entrepreneur) that owns a website that sells a product or a service.

The reason Facebook gives you so many options when creating your advertising campaign is to ensure that your ads perform as best as they can. Facebook has something to gain; if your advertising is popular with its users it means that it is of interest to them, and thus that the platform in itself is interesting.