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Reduce Your CPA By 40% While Increasing Your Monthly Budget By 100% In Three Months With J7 Media

PopBrush is a French company that sells ergonomic hair brushes that painlessly detangle hair. 


In April 2021, PopBrush reached out to J7 Media with the following mandates: boost the company’s acquisition strategies, lower the cost per acquisition, and increase sales. 


Confident in our ability to help this e-commerce company, J7 Media began its audit of PopBrush’s account in order to determine the best course of action to achieve the company’s objectives.



Our Initial Assessment

  • Far too many active campaigns with a significant budget.
  • Too many overlapping audiences. 
  • Well-structured sets with great ads…
  • ...but the client’s account and campaigns weren’t optimized, so their results were taking a hit!

Our Objectives

  • Implement a campaign structure that would allow us to centralize the budget.
  • Reduce the CPA by more than 30%!
  • Increase the advertising budget and still guarantee a profit for the client.

Our Strategy

  • Restructure the account according to Facebook’s POWER5 best practices.
  • Optimize the use of well-performing ads.
  • Create a pool of new ads.
Case studies
Results
-40%

CPA

Decrease in the client’s initial CPA three months after J7 Media took over the account.



€40,000

Increase in monthly budget

We increased the budget by 100% in three months.



x3.21

Number of sales

7688 sales in August vs. 2392 (before J7 Media acquired the account) with a budget twice as large.


0.50

Cost per lead

We generated 1128 leads at a cost per lead of €0.50 during the month of August.



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