Podcast No Pay No Play

In this episode, we discuss the Facebook Ads bidding system and how you can influence the system to get more exposure and pay less for your results (by achieving a lower CPM).

If you advertise on Facebook, you need to know how to analyze your campaigns to make the right decisions.

Benjamin Durand, CEO of Social Desk and member of the J7 Académie, presents a case study.

Our guest, Ryann Majeri, shares a detailed case study on how to optimize an e-commerce account specializing in women's health products.

In this episode, Antoine Dalmas explains the 5 mistakes he most frequently encounters on Facebook Ads accounts.

This week we answer 10 questions about Facebook Ads

This week we welcome Ludivine Souaré, co-founder of ManyLeads, an agency specializing in lead generation on Facebook Ads.

This week we talk Lead Gen, Facebook Ads and, above all, an exceedingly academic case study!

The final episode on the PACSO method: The offer.

With experience, you realize that an offer is only as good as its sales funnel, which can take many different forms.

In this episode we welcome Alexis Hernandes, Media Buyer at J7 Media. Alexis presents an IM-PE-CCABLE case study about an AB test he carried out on Facebook Ads.

Part two of our episode on Creatives and the PACSO method. On the program, we explain the #1 objective of a Media Buyer on Facebook Ads, how to find a good Facebook ad, when to know when you've got a good Facebook ad and subsequently: prolonging its success.

We're continuing our episodes on PACSO, aka the strategy for optimizing every Facebook Ads campaign you encounter! In this two-part episode, we're talking about creatives, an extremely important element when you're starting out (and one that will remain so throughout your journey).

Carl shares his top tips for increasing Facebook Ads budget to €1,000/day.

In this episode, we're going to talk about Facebook Ads Audiences and give you some examples of optimizations that will help you get your campaigns off to a good start.

As explained in the bonus episode, we're launching a new season of No Pay No Play! From now on, on this podcast, we'll be talking about how to increase your daily budget from 0 to $1000/day on Facebook Ads.

We've been teasing you about it for weeks now, but now Social Selling, after +230 episodes, is bowing out to make way for... Social Scaling!

As in her first appearance on the podcast, Stéphanie Thiffault, Facebook Ads expert, doesn't spare our audience!

This week, we welcome Hamed Yahya Bey, Account Manager at J7 Media, who talks about an extremely effective offer when it comes to increasing the average order value and lowering the cost per acquisition.

The hardest thing about Facebook advertising is staying up-to-date. The platform is constantly changing, and you have to adapt to new settings, trends, etc.: in short, it's not always easy.

Justine explains how she managed to revert to a more reasonable CPA in order to maintain her client's profitability.

Facebook Ads can be complicated in many ways, which is why we're answering 10 questions about the Meta platform!

What are the best Facebook Ads campaigns for e-commerce businesses in 2023? We try to answer this question in this episode with Louis-Daniel Binette, Account Director at J7 Media.

Nam tells us about the last time he used cost cap and what it achieved.

Last week, the Meta group announced its intention to offer European users a subscription fee of ten dollars in exchange for an ad-free experience.

In this episode of No Pay No Play, we give you 5 tips on how to launch your own challenge with as few errors as possible.

Marion Tremblay, Media Buyer at J7 Media, talks about her latest e-commerce case study.

Dividing your cost per Facebook Ads lead by 3 and saving €28,000 on your ads. Interested?

Today, we're joined by Louis Daniel Binette, Facebook Ads Account Director at J7 Media, who gives us his advice on being a Facebook Ads Media Buyer.

This week, we talk about a contest we use in Facebook Ads to build up an email base.

Are Facebook groups still viable? Is it possible to use them to generate sales and grow your business?

Today we're joined by Ludivine Souaré, CEO of ManyLeads, who shares her top tips for generating leads via Facebook Ads.

This week, we're joined by Benjamin Durand, CEO of the Social Desk agency, who comes up with a Facebook Ads strategies for SAAS advertisers.

Arnaud Pinet, Account Director at J7 Media, gives us his 6 tips for better qualifying a B2B audience when advertising on Facebook Ads.

Today, we're joined by Stéphanie (Director of Strategy at J7 Media) to talk about 3 case studies featured in the J7 Academy.

Instead of charging for a Facebook Challenge, why not make it free and see what the difference is?

Thanks to a well-executed strategy, Carl succeeded in increasing the average order value by 13% and sales by 40%: a record!

In this episode, we look at the different types of Facebook Ads we use at J7 Media.

We often talk about Facebook Ads case studies, scaling techniques, and so on. But what do you do when you've just launched your account?

This week, we welcome Laurent, Account Director at J7 Media, who tells us about a Facebook Ads account that saw its ROAS increase by 260% compared with last year.

Taking over a Facebook Ads account is an ordeal, one that any Media Buyer may encounter in the course of his or her practice.

We had a client who asked us to stop our Facebook Ads campaigns... because his sales team couldn't handle all the leads!

In Facebook Ads, tracking is quickly becoming both a key element in your performance and a sensitive issue.

As in her first appearance on the podcast, Stéphanie Thiffault, Facebook Ads expert, treats our audience!

We're taking a step back from Facebook Ads, because this time we're talking about a different type of advertiser.

That's why we asked J7 Media's Facebook Ads expert, Louis Daniel Binette, to give us THE structure to put in place when you want to run a webinar.

Getting started with Facebook Ads can seem extremely difficult at first, which is why, in a series of two episodes (Social Selling for Part 1), we're offering you a wealth of advice on how to take the plunge.

Nam Nguyen, Account Director at J7 Media, talks to us about a Lead Gen advertiser who has seen phenomenal growth with Facebook Ads in recent months.

Today we're joined by Facebook Ads expert Justine Gagné, Account Director at J7 Media. Justine is fortunate enough to be managing the acquisition of one of the agency's most important clients, and it's not an e-commerce site... but a major event organizer!

We're joined by a Facebook Ads expert, none other than Carl Wybo, Media Buyer at J7 Media, for a case study of an e-commerce business that needed to restructure its entire account.

In this episode of No Pay No Play, we're obviously talking about Facebook Ads, but above all, Webinars. One of the most popular sales channels for coaches! However, one of our clients had a real problem with her own webinar recently.

We welcome a new member of the Academy: Edouard Vely, Facebook Ads expert and founder of We Love Digital.

What is THE Facebook Ads strategy that helps e-commerce businesses generate sales while building up a base of qualified leads?

In this episode, we welcome Ludovic Dauvergne, a Facebook Ads expert who has extensive experience with coaches & infopreneurs.

We welcome a new Facebook Ads expert this week: in the Jeremy Rochefort.

This week, we receive J7’s Director of Strategy: Stéphanie Thiffault.