Podcast No Pay No Play

No Pay No Play

Everything you’ve always wanted to know about advertising on Meta (but were too afraid to ask).

No Pay No Play is a weekly podcast that deciphers all of Facebook and Instagram’s latest advertising innovations and best practices.

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Facebook Ads’ #1 Secret (How to get started)

Welcome to No Pay No Play, a podcast on Facebook advertising. Produced by J7 Media.


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5 Facebook Ads visuals you can make yourself

Welcome to No Pay No Play, the podcast about advertising on Facebook, produced by J7 Media.


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The 20 best ads on Facebook Ads (excerpt from the J7 Academy)

This week, we feature an extract from our monthly Facebook Ads workshop.


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How to choose your Facebook Ads campaign objective

In this episode, we'll look at all the campaign objectives available, their advantages and disadvantages, and what we'd recommend.


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How to integrate a Facebook Ads campaign in 2024

In this episode, we show you how to integrate a conversion (purchase) campaign and, above all, which settings to use (or avoid) to maximize your chances of converting.


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How to run a successful Facebook Ads Campaign (+ Questions)

As we do every month, we answer a dozen questions about Facebook Ads, including how to get your campaign right the first time!


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Our 5 Tips for a Facebook Ads Challenge

Here are our 5 tips for launching successful challenges.


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How to pay less on Facebook Ads (and win bids)

In this episode, we discuss the Facebook Ads bidding system and how you can influence the system to get more exposure and pay less for your results (by achieving a lower CPM).


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The 5 Facebook Ads metrics to monitor

If you advertise on Facebook, you need to know how to analyze your campaigns to make the right decisions.


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Selling courses for €2,000 with Facebook Ads

Benjamin Durand, CEO of Social Desk and member of the J7 Académie, presents a case study.


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Watch out for Retargeting! (E-Commerce Facebook Ads Case Study)

Our guest, Ryann Majeri, shares a detailed case study on how to optimize an e-commerce account specializing in women's health products.


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5 Facebook Ads mistakes to avoid in 2024!

In this episode, Antoine Dalmas explains the 5 mistakes he most frequently encounters on Facebook Ads accounts.


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10 questions on Facebook Ads (Audience, Pixel, Budget, ...)

This week we answer 10 questions about Facebook Ads


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Incredible Lead Gen Technique for Facebook Ads (Case Study)

This week we welcome Ludivine Souaré, co-founder of ManyLeads, an agency specializing in lead generation on Facebook Ads.

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We halve our cost per lead! (Facebook Ads Case Study)

This week we talk Lead Gen, Facebook Ads and, above all, an exceedingly academic case study!


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Mastering your Facebook Ads offer (The PACSO Method)

The final episode on the PACSO method: The offer.


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Facebook Ads Sales Funnels (PACSO)

With experience, you realize that an offer is only as good as its sales funnel, which can take many different forms.


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Are you familiar with The Facebook Ads Tripwire? (Case Studies)

In this episode we welcome Alexis Hernandes, Media Buyer at J7 Media. Alexis presents an IM-PE-CCABLE case study about an AB test he carried out on Facebook Ads.


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How to approach your Facebook Ad creatives (PACSO method)

Part two of our episode on Creatives and the PACSO method. On the program, we explain the #1 objective of a Media Buyer on Facebook Ads, how to find a good Facebook ad, when to know when you've got a good Facebook ad and subsequently: prolonging its success.


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Everything you need to know about Facebook Ads Creatives (PACSO Method)

We're continuing our episodes on PACSO, aka the strategy for optimizing every Facebook Ads campaign you encounter! In this two-part episode, we're talking about creatives, an extremely important element when you're starting out (and one that will remain so throughout your journey).


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Facebook Ads tips to boost your budget to €1,000/day

Carl shares his top tips for increasing Facebook Ads budget to €1,000/day.


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EVERYTHING you need to know about Facebook Ads Audiences (PACSO)

In this episode, we're going to talk about Facebook Ads Audiences and give you some examples of optimizations that will help you get your campaigns off to a good start.


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Discover our Facebook Ads optimization method... (PACSO)

As explained in the bonus episode, we're launching a new season of No Pay No Play! From now on, on this podcast, we'll be talking about how to increase your daily budget from 0 to $1000/day on Facebook Ads.


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BONUS: This podcast is about to change... (Social Selling too)

We've been teasing you about it for weeks now, but now Social Selling, after +230 episodes, is bowing out to make way for... Social Scaling!


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REPOST - How to restructure a Facebook Ads account

As in her first appearance on the podcast, Stéphanie Thiffault, Facebook Ads expert, doesn't spare our audience!


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You have to try this offer on Facebook Ads

This week, we welcome Hamed Yahya Bey, Account Manager at J7 Media, who talks about an extremely effective offer when it comes to increasing the average order value and lowering the cost per acquisition.


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We discover a new Facebook ad ( excerpt from the J7 Academy)

The hardest thing about Facebook advertising is staying up-to-date. The platform is constantly changing, and you have to adapt to new settings, trends, etc.: in short, it's not always easy.

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How to Reduce Your Facebook Ads Costs (Case Study)

Justine explains how she managed to revert to a more reasonable CPA in order to maintain her client's profitability.


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10 Facebook Ads Questions

Facebook Ads can be complicated in many ways, which is why we're answering 10 questions about the Meta platform!


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Facebook Ads campaigns for e-commerce businesses

What are the best Facebook Ads campaigns for e-commerce businesses in 2023? We try to answer this question in this episode with Louis-Daniel Binette, Account Director at J7 Media.


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The Facebook Ads Cost Cap (tutorial + case study)

Nam tells us about the last time he used cost cap and what it achieved.


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Meta to introduce subscriptions: what are the real consequences?

Last week, the Meta group announced its intention to offer European users a subscription fee of ten dollars in exchange for an ad-free experience.


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5 tips for a Facebook Challenge

In this episode of No Pay No Play, we give you 5 tips on how to launch your own challenge with as few errors as possible.


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Facebook Ads attribution is deceiving you...

Marion Tremblay, Media Buyer at J7 Media, talks about her latest e-commerce case study.


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Facebook Ads: divide the cost per lead by 3! (case study)

Dividing your cost per Facebook Ads lead by 3 and saving €28,000 on your ads. Interested?


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Becoming a Facebook Ads Media Buyer (Advice From Pros)

Today, we're joined by Louis Daniel Binette, Facebook Ads Account Director at J7 Media, who gives us his advice on being a Facebook Ads Media Buyer.


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The Facebook Ads contest that changed everything...

This week, we talk about a contest we use in Facebook Ads to build up an email base.


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How to Make Your Facebook Group Profitable

Are Facebook groups still viable? Is it possible to use them to generate sales and grow your business?


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Lead Gen: 2 Facebook Case Studies

Today we're joined by Ludivine Souaré, CEO of ManyLeads, who shares her top tips for generating leads via Facebook Ads.


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Facebook Ads Strategy for SAAS businesses

This week, we're joined by Benjamin Durand, CEO of the Social Desk agency, who comes up with a Facebook Ads strategies for SAAS advertisers.


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How to qualify your B2B audience (Facebook Ads)

Arnaud Pinet, Account Director at J7 Media, gives us his 6 tips for better qualifying a B2B audience when advertising on Facebook Ads.


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3 Facebook Ads Case Studies (J7 Académie Special)

Today, we're joined by Stéphanie (Director of Strategy at J7 Media) to talk about 3 case studies featured in the J7 Academy.


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Free vs. Paid FB Ads Challenge 🤔

Instead of charging for a Facebook Challenge, why not make it free and see what the difference is?


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We save an e-commerce from drowning

Thanks to a well-executed strategy, Carl succeeded in increasing the average order value by 13% and sales by 40%: a record!


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The different types of Facebook Ads!

In this episode, we look at the different types of Facebook Ads we use at J7 Media.


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How to Start a Facebook Ads Account From 0

We often talk about Facebook Ads case studies, scaling techniques, and so on. But what do you do when you've just launched your account?


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A 260% increase in ROAS on Facebook Ads (case study)

This week, we welcome Laurent, Account Director at J7 Media, who tells us about a Facebook Ads account that saw its ROAS increase by 260% compared with last year.


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How To Take Over a Facebook Ads Account

Taking over a Facebook Ads account is an ordeal, one that any Media Buyer may encounter in the course of his or her practice.


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The client who asked us to stop their Facebook Ads...

We had a client who asked us to stop our Facebook Ads campaigns... because his sales team couldn't handle all the leads!


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Facebook Ads Pixel vs. Conversion API

In Facebook Ads, tracking is quickly becoming both a key element in your performance and a sensitive issue.


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Restructuring a Facebook Ads account: +100% net profit

As in her first appearance on the podcast, Stéphanie Thiffault, Facebook Ads expert, treats our audience!


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This type of e-commerce is growing... (DNVB study)

We're taking a step back from Facebook Ads, because this time we're talking about a different type of advertiser.


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How to build a good webinar (Lead Gen)

That's why we asked J7 Media's Facebook Ads expert, Louis Daniel Binette, to give us THE structure to put in place when you want to run a webinar.


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Starting from scratch with Facebook Ads (part. 2)

Getting started with Facebook Ads can seem extremely difficult at first, which is why, in a series of two episodes (Social Selling for Part 1), we're offering you a wealth of advice on how to take the plunge.

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90% increase in Facebook Ads budget (Lead Gen Case Study)

Nam Nguyen, Account Director at J7 Media, talks to us about a Lead Gen advertiser who has seen phenomenal growth with Facebook Ads in recent months.


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How to sell an event with Facebook Ads

Today we're joined by Facebook Ads expert Justine Gagné, Account Director at J7 Media. Justine is fortunate enough to be managing the acquisition of one of the agency's most important clients, and it's not an e-commerce site... but a major event organizer!


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Why restructure your Facebook Ads account?

We're joined by a Facebook Ads expert, none other than Carl Wybo, Media Buyer at J7 Media, for a case study of an e-commerce business that needed to restructure its entire account.


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What to do when your Facebook Ads webinar isn't converting?

In this episode of No Pay No Play, we're obviously talking about Facebook Ads, but above all, Webinars. One of the most popular sales channels for coaches! However, one of our clients had a real problem with her own webinar recently.


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Facebook Media Buyer = Business Partner?

We welcome a new member of the Academy: Edouard Vely, Facebook Ads expert and founder of We Love Digital.

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Facebook Ads Strategies For E-commerce Businesses

What is THE Facebook Ads strategy that helps e-commerce businesses generate sales while building up a base of qualified leads?


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Facebook Ads: Let’s Talk Lead Generation

In this episode, we welcome Ludovic Dauvergne, a Facebook Ads expert who has extensive experience with coaches & infopreneurs.


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Entering a new geographic market with Facebook Ads

We welcome a new Facebook Ads expert this week: in the Jeremy Rochefort.


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Facebook Ads: We receive a BOSS in the field!

This week, we receive J7’s Director of Strategy: Stéphanie Thiffault.


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