Podcast No Pay No Play

No Pay No Play

Everything you’ve always wanted to know about advertising on Meta (but were too afraid to ask).

No Pay No Play is a weekly podcast that deciphers all of Facebook and Instagram’s latest advertising innovations and best practices.

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The Facebook Ads contest that changed everything...

This week, we talk about a contest we use in Facebook Ads to build up an email base.


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How to Make Your Facebook Group Profitable

Are Facebook groups still viable? Is it possible to use them to generate sales and grow your business?


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Lead Gen: 2 Facebook Case Studies

Today we're joined by Ludivine Souaré, CEO of ManyLeads, who shares her top tips for generating leads via Facebook Ads.


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Facebook Ads Strategy for SAAS businesses

This week, we're joined by Benjamin Durand, CEO of the Social Desk agency, who comes up with a Facebook Ads strategies for SAAS advertisers.


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How to qualify your B2B audience (Facebook Ads)

Arnaud Pinet, Account Director at J7 Media, gives us his 6 tips for better qualifying a B2B audience when advertising on Facebook Ads.


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3 Facebook Ads Case Studies (J7 Académie Special)

Today, we're joined by Stéphanie (Director of Strategy at J7 Media) to talk about 3 case studies featured in the J7 Academy.


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Free vs. Paid FB Ads Challenge 🤔

Instead of charging for a Facebook Challenge, why not make it free and see what the difference is?


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We save an e-commerce from drowning

Thanks to a well-executed strategy, Carl succeeded in increasing the average order value by 13% and sales by 40%: a record!


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The different types of Facebook Ads!

In this episode, we look at the different types of Facebook Ads we use at J7 Media.


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How to Start a Facebook Ads Account From 0

We often talk about Facebook Ads case studies, scaling techniques, and so on. But what do you do when you've just launched your account?


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A 260% increase in ROAS on Facebook Ads (case study)

This week, we welcome Laurent, Account Director at J7 Media, who tells us about a Facebook Ads account that saw its ROAS increase by 260% compared with last year.


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How To Take Over a Facebook Ads Account

Taking over a Facebook Ads account is an ordeal, one that any Media Buyer may encounter in the course of his or her practice.


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The client who asked us to stop their Facebook Ads...

We had a client who asked us to stop our Facebook Ads campaigns... because his sales team couldn't handle all the leads!


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Facebook Ads Pixel vs. Conversion API

In Facebook Ads, tracking is quickly becoming both a key element in your performance and a sensitive issue.


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Restructuring a Facebook Ads account: +100% net profit

As in her first appearance on the podcast, Stéphanie Thiffault, Facebook Ads expert, treats our audience!


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This type of e-commerce is growing... (DNVB study)

We're taking a step back from Facebook Ads, because this time we're talking about a different type of advertiser.


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How to build a good webinar (Lead Gen)

That's why we asked J7 Media's Facebook Ads expert, Louis Daniel Binette, to give us THE structure to put in place when you want to run a webinar.


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Starting from scratch with Facebook Ads (part. 2)

Getting started with Facebook Ads can seem extremely difficult at first, which is why, in a series of two episodes (Social Selling for Part 1), we're offering you a wealth of advice on how to take the plunge.

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90% increase in Facebook Ads budget (Lead Gen Case Study)

Nam Nguyen, Account Director at J7 Media, talks to us about a Lead Gen advertiser who has seen phenomenal growth with Facebook Ads in recent months.


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How to sell an event with Facebook Ads

Today we're joined by Facebook Ads expert Justine Gagné, Account Director at J7 Media. Justine is fortunate enough to be managing the acquisition of one of the agency's most important clients, and it's not an e-commerce site... but a major event organizer!


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Why restructure your Facebook Ads account?

We're joined by a Facebook Ads expert, none other than Carl Wybo, Media Buyer at J7 Media, for a case study of an e-commerce business that needed to restructure its entire account.


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What to do when your Facebook Ads webinar isn't converting?

In this episode of No Pay No Play, we're obviously talking about Facebook Ads, but above all, Webinars. One of the most popular sales channels for coaches! However, one of our clients had a real problem with her own webinar recently.


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Facebook Media Buyer = Business Partner?

We welcome a new member of the Academy: Edouard Vely, Facebook Ads expert and founder of We Love Digital.

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Facebook Ads Strategies For E-commerce Businesses

What is THE Facebook Ads strategy that helps e-commerce businesses generate sales while building up a base of qualified leads?


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Facebook Ads: Let’s Talk Lead Generation

In this episode, we welcome Ludovic Dauvergne, a Facebook Ads expert who has extensive experience with coaches & infopreneurs.


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Entering a new geographic market with Facebook Ads

We welcome a new Facebook Ads expert this week: in the Jeremy Rochefort.


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Facebook Ads: We receive a BOSS in the field!

This week, we receive J7’s Director of Strategy: Stéphanie Thiffault.


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