This week, we're joined by Benjamin Durand, CEO of the Social Desk agency, who comes up with Facebook Ads strategies for SAAS advertisers.

An area not often discussed, and yet, Benjamin has plenty of advice to offer.

After taking on a rather difficult account with a very long sales funnel and €40 leads, he explains how, with the help of video ads and retargeting campaigns, he managed to bring the CPL down to €11 in just 30 days!

Enjoy!

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NOTE :

• J7 Media
• Social Selling
• J7 Académie

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