Restructuring a Facebook Ads account: +100% net profit

Restructuring a Facebook Ads account: +100% net profit

As in her first appearance on the podcast, Stéphanie Thiffault, Facebook Ads expert, treats our audience!

She returns to tell us about a J7 Media client account she worked hard on to present these figures:

  • Sales Q1 2023 VS 2022: 356K VS 199K
  • Net Profit Q1 2023 VS 2022: €5,344 VS €38,000
  • Advertising investment: €115,887 VS €74,575.77

A 100% increase in net profit, 78% increase in sales and a scale of $41,000 over the same period!

How does one achieve such a result? What was at stake before Stéphanie helped this account?

Stéphanie explains everything in this episode, which is extremely important for any Media Buyer. Because contrary to what many others would have done in her place, Stéphanie analyzed the account in-depth, and even the client's Shopify. In doing so, she found that the entire past strategy did not favor THE account's most important metric: net profit. From then on, she asked herself the following questions:

  • Which Facebook KPIs will enable me to generate a positive net profit?
  • Is CAC or ROAS more important?
  • How can increasing the Average Order Value by $1 make all the difference?

Against all odds, she even went so far as to cut the account's daily budget, in order to rebuild its structure with high ROI campaigns.





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