How Sid Lee became one of the largest creative agencies in the world

Philippe Meunier - How Sid Lee became one of the largest creative agencies in the world

Episode 130

Philippe Meunier - How Sid Lee became one of the largest creative agencies in the world

What do you think Adidas, Cirque Du Soleil and the Toronto Raptors have in common? Well, you should know that these 3 renowned organizations have all worked with the same Communications agency, the well respected Sid Lee.

And today on the 130th episode of Hypergrowth, we have the honor of speaking to Sid Lee’s founder, Philippe Meunier, current Chief Creative Officer and Chairman at Sid Lee.

Philippe, who will soon be celebrating the company's 30th anniversary, tells us about the extraordinary development the company has undergone since the 1990s to reach nearly 1,000 employees as we speak.

A regular at the Cannes Lions, a prestigious event where the world's greatest creatives gather every year, Philippe also explains why the company was acquired in 2015 by the Japanese group Hakuhodo DY Holdings.

In short, a truly fascinating interview, specifically for a digital agency owner like me!

To learn more about Sid Lee: https://sidlee.com/


*This interview is only available in French.

------------------------

Follow us on social media :

LinkedIn

Facebook

Instagram