Podcast Social Selling

SOCIAL SELLING

What’s Social Selling? 
It's a podcast that will cover the latest trends when it comes to marketing on various social media platforms. Being a Facebook advertising agency ourselves, we’ll often discuss the latest tips and tricks that we’ve learned on this platform. However, we won't limit ourselves to Facebook! Experts will be invited on the podcast to talk about advertising on LinkedIn, Snapchat, Pinterest, YouTube, Amazon and so on.

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Ep.32. Facebook: News You Needed to Know in March 202‪1‬

Facebook is a rapidly growing company that is forever evolving and making changes. In this episode, we've compiled a list of the top Facebook news from March 2021 that you just had to (and should now) know.


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Ep.31. Facebook Ads: Optimize Your Campaigns with PACSO Pt. ‪2‬

We recently developed a 5-lever approach for optimizing Facebook Ads, with each lever focusing on the most fundamental elements of Facebook campaigns.


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Ep. 30. Facebook Ads: Optimize Your Campaigns with PACSO Pt. ‪1‬

We recently developed a 5-lever approach for optimizing Facebook Ads, with each lever focusing on the most fundamental elements of Facebook campaigns.


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Listen to the podcast
Ep. 29. Facebook: The Most Important 2021 Development‪s‬

We often talk about Facebook advertising on this podcast, but we also regularly like to update our listeners on what's new on Facebook.


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Ep. 28. Zach Rego: Advice from a Digital Marketing Exper‪t‬

We receive Zach Rego, VP of Sales & Marketing at Unstack and host of the "0 to a Million" podcast.


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Ep.27. Facebook Ads: A Look Back at Black Friday 202‪0‬

In this episode, we look back at our clients' results during Black Friday 2020. The objective? To extract and discuss some of the most evocative figures from that period.


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Ep. 26. Facebook Ads: The New $150,000 Sales Funnel We Just Discovere‪d‬

This week on Social Selling, we discuss a new sales funnel we recently discovered at J7 Media.


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Ep.25. The Lessons We Learned in 2020 Having Managed $12 Million in Facebook Advertising‪ ‬

2020 was a pretty intense year for everyone. That being said, how did Facebook adapt to the COVID-19 pandemic? Today, we’ll be unveiling the 4 most important lessons we learned in 2020.


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Ep. 24. Facebook Ads : How to audit your Facebook advertising account (part 2‪)‬

Part 2 of our episode on how to audit your Facebook account in just 4 steps. 

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Ep.23.Facebook ads : What to do on Facebook in Q1?

Q1 is a great time to advertise on Facebook! The CPM is usually way lower than what you've been experiencing in Q4 and it's also the perfect timing to test some different initiatives like; conversion lift test or branding lift test. 


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Ep.22. Facebook Ads : How to audit your Facebook advertising account (part 1)

When we onboard a new client at J7 Media, the first step we're taking with them is an audit of their Facebook advertising account. 


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Ep.21. Facebook Ads : Segmenting your irresistible offer

Creating a successful offer is, in my opinion, one of the most important things to consider when advertising on Facebook. 


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Ep.20 : Facebook Ads : What to expect in 2021

Before diving into the specific things we can expect from Facebook in 2021, allow me to put things into context. 


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Ep.19."SEM Rush : The most popular trends of 2020 "

Having the right data in front of us is essential if we want to make great business decisions, especially with everything that is going on in the world right now. But, where can you find this data? 


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Ep.18. Ecommerce & COVID : Advice from a pro

We received a real celebrity during our last episode of Social Selling. If the name Chloë Thomas means nothing to you, her rigor speaks for her:

Founder and Host of the

eCommerce Master Plan Podcast Speaker at various prestigious English universities and other major marketing events Best-selling Author of 5 books on persuasion, traffic acquisition, and e-commerce conversions


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Ep.17. Advice from a SMS Marketing & Podcasting Pro

Today, we're lucky to receive Liam Quinn, host of the 20 Minute Marketing podcast and Head of Marketing at Reach Interactive.

Cet épisode est seulement disponible en anglais.

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Ep.16. Podcast and online advertising, a good marketing recipe!

Kyle Pivarnik, is the director of ecommerce at Sounds True, a multimedia publishing company with one specific mission; inspire, support, and serve personal transformation and spiritual awakening.

Cet épisode est seulement disponible en anglais

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Ep.15. Influencer Marketing : best tips from a pro

Influencer marketing can be extremely powerful for D2C companies. Forbes Magazine mentioned that content coming from an influencer could impact millennial's buying decisions up to 33x more as opposed to content coming from the brand itself.

Cet épisode est seulement disponible en anglais.

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Ep.14. SMS Marketing: A Hidden Gem?

“SMS can be transactional too.” It’s with this logic, and an equally amusing story, that Rafael Chemtob launched TXTFi, an SMS marketing company. 

Cet épisode est seulement disponible en anglais.

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Ep.13 : Unbounce: How to Optimize Your Landing Pages in 2020

In this very special episode, we hosted Joel McDonald, Senior Launch Specialist at….Unbounce!

Unbounce is a known landing page platform that allows you to A/B test various landing pages in order to optimize your conversions.


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Ep. 12 - Facebook Ads: 6 Creative Best Practices

Generating results on Facebook depends on various factors. But we can all agree on one thing – it's hard to generate sales from your ads if no one clicks on them! Joelle Grondin, Art Director at J7 Media, will share with us today key tips you should follow when creating videos for Facebook.


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Ep.11. Facebook Ads : How to scale your advertising budget to 1000$/day

If you've been running Facebook ads lately, I'm pretty sure that you faced the following challenge; how can I increase my advertising budget without compromising my CPA?


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Ep 10 - Professional tips for your subscription website in 2020

The e-Learning industry is booming, so much so that some firms predict a turnover of $315 billions in 2025. A 59% growth in only 6 years!

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Ep. 9 - Facebook Ads : How to generate 25X more results with the Instant Experience feature

At J7 Media, we love doing new experimentations with our customers!

Recently, we tested with several clients the Instant Experience feature.


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Ep. 8 - Facebook Ads : 3.5X more results by simplifying your ad account

My name is Antoine Gagné and I’m very happy that you joined us today for a new episode of Social Selling.

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Ep. 7 - Facebook Ads : 5 Facebook remarketing strategies

If you’re an online business and you’re advertising on Facebook, I’m sure that you saw way better results with your remarketing efforts than with your cold audiences campaigns.

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Ep. 6 - Facebook Ads: 2 major updates that any Facebook advertisers should know

Recently, Facebook announced 2 very important updates related to their advertising platform. Finally, it will not become mandatory to use the CBO (campaign budget optimisation). Also, Facebook announced that Facebook Shop is coming for all businesses.


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Ep. 5 - The 4 Steps to Follow to Generate $678,000 in Sales During Black Friday (Part 2)

In this episode, we continue our explanation of the 4-step strategy that helped us generate more than $600,000 in sales with an advertising budget of just $100,000 during Black Friday. 

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Ep. 4 - The 4 Steps to Follow to Generate $678,000 in Sales During Black Friday (part 1)

I’ve invited my colleague Nathaniel Létourneau Ross, account manager at J7 Media, to discuss this with us. Nathaniel and his team managed over $300,000 in Facebook ads during Black Friday alone. He shares with us the 4-step strategy that allowed him to generate $678,000 in sales with a budget of just $100,000! 

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Ep. 3 - How to manage a digital marketing agency in Brooklyn

On today's episode of Social Selling, we're chatting with Eliot Walden, partner at Electric Orange Creative, a performance marketing agency based in Brooklyn, New York.

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Ep. 2 - How to increase your number of leads by 300% only by repurposing your content

My name is Antoine Gagné and I’m very happy that you joined us today for a new episode of Social Selling.

Creating a podcast or even a vlog can be a powerful content strategy for your company.


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Ep. 1 - Facebook Ads Results 45 Days After Covid

COVID-19 has become, in a very short period of time, an inevitable topic of conversation for the whole world, and especially for online businesses.

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