From $100K to $400K/month in revenue by working with J7 Media

Case study

Ontario Telescope & Accessories is an Ontario-based business that specializes, as its name suggests, in the sale of telescopes and related accessories. 

In January 2019, Ontario Telescope got in touch with J7 Media in the goal of increasing the revenues that could be attributed to Facebook.

However, it’s only really since 2020 that the results have experienced significant growth, going from $100K to $400K in just over a year. Here's how the J7 Media team achieved these results. 

Our Initial Assessment

  • No “Evergreen” campaign on cold traffic.
  • Untapped potential when it comes to email marketing (lead magnet campaign).
  • Monthly promotions are always successful.

Our Objectives

  • Increase the client's advertising budget on the platform to $1,000 per day.
  • Find a winning advertising strategy for cold traffic.
  • Maintain a ROAS above 5.

Our Strategy

  • Keep running monthly flash sales.
  • Creating Evergreen conversion campaigns targeting cold audiences.
  • Putting greater emphasis on Lead Magnet campaigns to improve the Email Marketing component.

Case studies
$100K - $400K


Monthly revenue growth over the past 6 months.



Since the start of 2020, the business has maintained a ROAS of 7.81.



In the last 6 months, the client has increased its advertising budget from $2,000 to $20,000/month.

Growing your business with Facebook Ads?

Like many of our clients, this advertiser began their journey with us by requesting a free analysis of their Facebook Advertising account – a document of several pages in which we thoroughly analyze your Facebook Ads Manager and point out any major problems.

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